Posts by Mangal Karnad

Creating Lasting Impressions

Lasting Impressions: Have you heard of the Von Restorff effect? The Von Restorff effect also called the ‘isolation effect’, states...

Gandhi – The Master PR Practitioner (Salt march PR/Dandi PR)

Gandhi – The Master PR Practitioner (Salt march PR/Dandi PR)

Mohandas Karamchand Gandhi who is hailed as the father of our nation, in my opinion, is one of the most...

How to Establish Thought Leadership by Leveraging Content

While creating authentic, authoritative and informative content is essential to establish Thought Leadership, we need to be able to distribute...

Rang De appoints FableSquare as its Media-Relations Partner

As part of the mandate, FableSquare will handle the Media Relations for Rang De – a non-profit social enterprise. BENGALURU,...

Interview with Business Growth Consultant – Heemanshu Ashar

Heemanshu Ashar is a Business Growth Consultant with 2 decades of experience across FMCG, Industrial and Service Industries spanning geographical...

Is your customer well informed?

This time around Bangalore is too hot and all of us who have been boasting about the ‘beautiful weather’ of...

Public Relations as an Influencer Marketing tool

How to practice Public Relations, an effective Influencer Marketing tool Wikipedia defines Public Relations as ‘The practice of managing the...

The Power of Social Proof

  Your product or service might be the best in the world, even then it is not necessary that people...

Public Relations (PR) for Individuals

I remember how we childishly used to refer to any excessively friendly person as a PRO (Public Relations Officer). This...

CUSTOMER-SUCCESS-STORY

Customer Success story – How to create one?

Customer Success stories or what are referred to as case studies – are a very useful marketing tool, especially for...

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