Blog

Influencer Marketing Deciphered

  The term ‘influencer marketing‘ is gaining popularity in India. Organisations both big & small are pursuing it with gusto. Every entrepreneur...

word of mouth

The World Runs on Word of Mouth

About 3 years ago my friend started telling me about this new motorcycle (KTM Duke) that was coming into our...

How Influence works in the real world!

Seeding of the Need  Reduce clutter at home!  Every bookshelf in the house is overflowing! Where do you intend keeping...

What Makes an Interesting Business Card

What Makes an Interesting Business Card

A business card is the first marketing collateral that you hand out in the business world and invariably creates the...

Marketing Media Effect – How to use Paid, Owned and Earned Media

Frequently used terms in marketing with regard to media – Paid, Owned & Earned. While each kind is required to...

Fractional CMO – Less is More

Fractional CMO’s – what they do, why they matter and what advantages your business can reap from having one in your...

6 ways to harness your Employee as an Influencer

6 ways to harness an Employee – a micro Influencer When a company looks for Influencers they should also look...

PR

Does PR Take Long to Show Results?

Ways to ensure PR gets the results you deserve Are you a PR professional who has to show results on...

How to Develop Key Messages?

How to Develop Key Messages?

A couple of days ago, we had a sales call with a successful business owner. How am I defining success?...

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