Blog

Marketing Media Effect – How to use Paid, Owned and Earned Media

Frequently used terms in marketing with regard to media – Paid, Owned & Earned. While each kind is required to...

Fractional CMO – Less is More

Fractional CMO’s – what they do, why they matter and what advantages your business can reap from having one in your...

6 ways to harness your Employee as an Influencer

6 ways to harness an Employee – a micro Influencer When a company looks for Influencers they should also look...

PR

Does PR Take Long to Show Results?

Ways to ensure PR gets the results you deserve Are you a PR professional who has to show results on...

How to Develop Key Messages?

How to Develop Key Messages?

A couple of days ago, we had a sales call with a successful business owner. How am I defining success?...

Why is Public Relations more effective than Advertising?

Facts about Advertising and Public Relations This post is for those start-ups or entrepreneurs who are spending a sizable chunk...

How to make a Business Marketing Plan

How to make a Business Marketing Plan

What do you prioritize in your business marketing plan? Sales or Marketing? The dilemma faced by small and medium businesses is...

Public Relations (PR) – What are Key Messages?

What are key messages? Does one need key messages in PR? Do they help? What happens if you don’t use key...

How to start a design project

Ever started with an ‘Untitled-01’  and scared beyond wit wondering if your design project will be a fiasco? It’s often...

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