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New Media and its impact on PR practice
Welcome to the Age of New Media. Gone are the days when we had select few print publications, a handful of TV Channels and a fixed style of news reporting. The advent of the Digital Age has bought in an exhaustive list of new media thereby expanding the scope of...
FableSquare bags Digital Marketing mandate for Inflow Technologies
FableSquare, a full- service marketing agency from Bangalore bags the mandate for providing Digital marketing services to Inflow Technologies. The mandate includes social media strategy, content marketing, and Search Engine Optimisation. For FableSquare this is a...
Five Reasons Why Your Business Needs a Good Logo
They say it takes only a couple of seconds to form a first impression. Be it a casual meet up, interviews, pitching to Leads or meeting customers, first impressions matter! It can break or seal the deal. A company’s logo is like a first impression. It’s more than just...
Voice of an organisation
In today's dynamic business environment, corporate communication has emerged as an integral part of every enterprise and offers ample job opportunities Think of corporate communication as the voice of an organisation. It speaks internally, to employees, as well as...
Why is Email Marketing important for building Brand Awareness?
In its essence, Email Marketing is the use of emails to promote products or services. The intention is not just to convert leads into customers, but to also enhance the relationship with potential or existing customers.Now the challenge is, how to rank...
Do I really need a Website? – Part 1
website /wɛbsʌɪt/ noun a set of related web pages located under a single domain name. A question which haunts any small businesses is “Do I really need a website?”. In simple words possible, Yes! You do! The reason is also extremely simple. In one word, No, two...
Creating Lasting Impressions
Have you heard of the Von Restorff effect?The Von Restorff effect also called the ‘isolation effect’, states that an item that “stands out like a sore thumb” is more likely to be remembered than others. In other words, we remember people, places and things that are...
Gandhi – The Master PR Practitioner (Salt march PR/Dandi PR)
Mohandas Karamchand Gandhi who is hailed as the father of our nation, in my opinion, is one of the most effective PR practitioners. He was a master strategist and understood his target audience very well and crafted his communication accordingly. Although he held no...
How to Establish Thought Leadership by Leveraging Content
While creating authentic, authoritative and informative content is essential to establish Thought Leadership, we need to be able to distribute it to a large audience. This post takes a look at a three-pronged approach to sharing great content created by you.01 It is...