Influencer Marketing

High on Happiness – Interview with Alicia Souza

  It was our pleasure to meet Alicia Souza at the art exhibition of Balraj KN. We had the pleasure of...

Who is a Thought Leader? What is Thought Leadership Marketing?

You might have come across the term Thought Leader in big events, the media, newspapers or websites. But Who is...

Is your customer well informed?

This time around Bangalore is too hot and all of us who have been boasting about the ‘beautiful weather’ of...

Public Relations as an Influencer Marketing tool

How to practice Public Relations, an effective Influencer Marketing tool Wikipedia defines Public Relations as ‘The practice of managing the...

The Power of Social Proof

  Your product or service might be the best in the world, even then it is not necessary that people...

Fashion icon Chiara Ferragni named the latest Global Brand Ambassador of Pantene

Pantene has recruited top digital fashion icon and international trendsetter Chiara Ferragni as its new global brand ambassador. Chiara’s partnership with...

Influencer Marketing Deciphered

  The term ‘influencer marketing‘ is gaining popularity in India. Organisations both big & small are pursuing it with gusto. Every entrepreneur...

word of mouth

The World Runs on Word of Mouth

About 3 years ago my friend started telling me about this new motorcycle (KTM Duke) that was coming into our...

How Influence works in the real world!

Seeding of the Need  Reduce clutter at home!  Every bookshelf in the house is overflowing! Where do you intend keeping...

Marketing Media Effect – How to use Paid, Owned and Earned Media

Frequently used terms in marketing with regard to media – Paid, Owned & Earned. While each kind is required to...

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