Do I really need a Website? – Part 1

Do I really need a Website? – Part 1

website

/wɛbsʌɪt/

noun

a set of related web pages located under a single domain name.

 

A question which haunts any small businesses is “Do I really need a website?”.

In simple words possible, Yes! You do!

The reason is also extremely simple. In one word, No, two words to be precise.

01

Digital Footprint

It may sound preposterous. It really isn’t. The whole idea of anything ranging from posting a personal photograph to updating your current location on social media is all about Digital footprint.

Having a website helps a business greatly.

 

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SEO ESSENTIALS FOR BLOGS 40
02

Visibility

It is a beacon where customers can queue in front of your door. It not only provides you with visibility but also sales and a way for you to advertise your expertise. A clean, beautiful website with necessary content surely puts you ahead in the game.

03

Credibility

Small businesses face problems with credibility. A customer is always aware of this fact and before placing for service or product, he/she will have a look at your website. And what would they think if you had no/mediocre website? You guessed it right. They walk right past you. This has a huge impact on sales.

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SEO ESSENTIALS FOR BLOGS 42
04

Engagement and Retention

Customers are always on the lookout for engaging content. Blogs are a way to achieve that. Websites with blogs are always appreciated. Blogging is also a way of increasing traffic to your website and it is one of the most sought-after marketing tools.

According to Hubspot, 53% of marketers use blogging as a top inbound marketing priority. Another statistic to blow your mind away, according to Hostingfacts, There are now 3.74 billion Internet users in the world as of March 2017.

So, in short, your business is available to this huge number. With proper plans and marketing strategy, you can tap into the plethora of prospects.

 

05

Why

The question now really is “Why don’t I own a website?”. Think about it, in this time and age, where there is tons of competition, getting ahead is what counts. Smaller things in a business which were not a priority, makes a huge difference now. Companies are finding out ways to entice customers. Websites are one way to create a buzz and remember “First Impression is Key”.

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Design is more than just a Software Tool

Design is more than just a Software Tool

Design is more than software tools 1

 

There are three responses to a piece of design – Yes, No, and WOW! Wow is the one to aim for. – Milton Glaser

To instil the WOW in your audience, you need a great combination of concept, content and design. Easier said than done, right?
This blog addresses how to get the WOW emotion from your audience through design.

Does a software tool have anything to do with creating an extraordinary design?

Most of us are familiar with the “I heart New York” logo, Milton Glaser came up with that in the back of a taxi on his way to a meeting in the year 1977.

Hardware tools used: Pen and Paper
Software tool used: None.

This logo earns the New York state close to $30 million each year.
Did he use any exquisite software tool? No.

It is a common misconception among many that, to design, you need to have a good software in place. This was not the case a couple of decade’s back when designs were manually done with pen, paper and sketch boards.

To design is to envision, it is to see something that doesn’t yet exist.
To design is to give your ideas and thoughts, physical form.

If you’re new to designing and you feel that not knowing a particular software is holding you back from what you want to achieve, this article is for you. It is also for designers who feel they can’t reach their pinnacle because of lack of knowledge of a particular software.

“I am a great believer in the primacy of drawing as a means of engaging the world & understanding what you’re looking at.”   – Milton Glaser

The design you make is a medium through which you communicate your ideas. Designing with a pen and an artboard has its own perks. To design it with a pen is to give it physical form. Work done manually always lasts longer in your memory.

Listed below are the general requirements for designing:

01

Ideas

Ideas are the mysterious spur in our minds about a particular subject. Each one has his own ideas and that is why we are so unique. Having an idea is the first step towards good design. Ideas are the fundamental blocks of design.

design software tool ideas 1
design software tool strategy

02

Strategy

Strategize how you want to achieve your design, a design is a combination of ideas. Haphazard execution of ideas would lead to a mess.

03

Vision

Designing is like walking in a dark tunnel until you find the light at the end of that tunnel. Then you go back and get other people to also see that light.

Roughly picturize how you want your final design to look. When you start you have no idea what your final design will look like, but you must have rough a picture in your head. To envision is to create a path to that light source at the end of the tunnel.

 

design software tool vision
design software tool memorability

04

Memorability

To create a good design is to make it rememberable and distinct. Simpler is better. The first impression should be a lasting impression.

05

Intricacy

The details of your design are very important. The smallest details have the largest impact on the big picture. Scrutinise to the minutest detail.

design software tool intricacy

06

Patience

Patience is a requirement for all designers. Some days are tough, where your ideas seem abysmal. Take a walk, free your mind by engaging with people.Talking helps in exchange of ideas, also giving rise to fresh ones.

Designing software’s are means by which you create your design. It is the workplace for your design and is a means to an end.

High on Happiness – Interview with Alicia Souza

High on Happiness – Interview with Alicia Souza

Alicia Souza

It was our pleasure to meet Alicia Souza at the art exhibition of Balraj KN. We had the pleasure of having a long chat with her, made more comfortable by the easy and relaxed setting of the event.

The best kind of job in the world is when you get paid to do something you absolutely love.

She considers herself lucky, though a sizable part of her job is not illustrating, but also managing the business. It involves talking to clients, accounts, working on briefs that are not always exciting. She says sometimes she needs to draw even when she truly just doesn’t feel like it. Being a commercial illustrator, she needs to work with both her heart and also her head. When it comes to working with clients and making a brief work, it is a lot of the latter. She realised that it’s a business where she needs to make money and also build her career.

When I asked her for an interview, she very graciously accepted. Below are the excerpts from both the interaction and her responses:

01

How did you start a career as an illustrator? Was this by default or by design?

I was trained as a graphic designer but the minute I finished university, I knew I wanted to get into illustration. There were a lot of twisty turns before I actually landed up as a freelancing illustrator, something that I didn’t think was ever going to happen.

02

You have been an entrepreneur for the last couple of years, describe your journey thus far

It’s been exciting, challenging, scary and extremely satisfying. It’s truly been a roller coaster ride.

Starting out is always a bit hard. I created a niche by just doing and doing a lot of it. I can almost compare it to digging a hole. When you start digging, it’s too small to notice but if you keep at it, you have a hole that only you’re standing it and more people can see it. I had to keep doing a lot of things that I wasn’t too keen on doing, like talking about money or drawing things that aren’t exactly my cup of tea. Same with the business/online store. I think I got lucky with the online store because I have a partner who keeps me on my toes. It took a lot of self-convincing because I really wasn’t sure I could handle another responsibility. But I could! So sometimes taking risks also pay off.

03

Your illustrations are based on a narrative/story, what inspires you?

I think I draw things like I would write in a diary. Just thoughts, events, happenings and feelings that I have throughout my day. I guess that’s why it is what it is. So anything happening in my life or things that I see and do are my inspiration.

04

Do designers also have a block (like the writer’s block)? (if so) How does a designer get over it?

I think if you do it enough, it’s almost habitual so you don’t get blocks. But you definitely get moods. Sometimes you feel like drawing way more than other times. Everyone has their method of madness to get over the ‘nahhh’ feelings. I just do other productive things and mostly deadlines help force you into the mood even if you don’t feel like it. Sometimes just a walk in the park helps.

05

I’ve read in one of your posts that you are self-taught, what is your method of learning?

I learn by doing and doing a lot. If you’re not learning about illustrating, you’re learning about how to schedule projects, the most efficient way to do a job or about people in general.

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06

Your body of work comes across as ‘Happy’ and you as a happy person. Are there times when you are sad, or unhappy and just want to shut the world out? How do you deal with sadness?

Like any human, I have a wealth of emotions. I don’t feel sadness as much as I get angry. When something bad happens in the world, someone passes away, horror-stricken event, whatever the calamity, I tend to feel rage rather than melancholy.

Having said that, I do have sad streaks. And unlike some artists and writers who can create beautiful works from those emotions, I don’t even remotely feel like drawing then. Please note that sadness is very different from depression. I’m talking about the general sadness that sneaks in every now and then. Here are a few things I do when I get in this state:

  1. Do whatever I feel like doing- I would rarely feel like drawing but I truly enjoy just inking pencil sketches and would scout out drawings that are yet to be inked. This is my sort of ‘peace’ and ‘meditation’ that gets my brain almost still without thought.
  2. Play my favourite music- I ADORE country music, I listen to it both when I’m happy and also when I’m sad.
  3. Confront the sadness- I don’t like leaving things in the air. If I had a tiff with someone, I clear it up. With people, it’s easy to just take a deep breath and confront the source of the sadness.
  4. Time- And then there are things you don’t have control over that just need time to get better. Understand that things DO get better with time.
  5. A box of you- Another thing is knowing what you like and makes you happy. I sometimes like cleaning or baking. Sometimes just getting away for a while. Or getting a pedicure.
  6. Let yourself be- I think it’s ok to be sad sometimes. It’s even normal. Whether you need to shed a tear or two. Be nice to yourself and I think the worst thing would be to beat yourself up about being a little down. When you know it’s ok to be sad, you can let yourself be happy.

Oh! I forgot to mention, sometimes happiness is a sleep away. Literally, some days can just be a drag and understand that when you go to bed at night; so when you wake up the next day, the sun is shining brighter just for you!

07

What is your advice to a budding designer, who wants to pursue a career in design?

For design, it’s to learn the basics before you explore. For illustrators, it’s just to draw and draw some more.

08

You are a celebrity & an Influencer, what is your opinion about influencer marketing? (Please detail this)

I’m really particular about what I post on my social media platforms. I’m really picky about promoting and if I do, I make sure it’s a product I like or a service I believe in, or I politely decline. When I do allow for promotion on my posts, I make sure my audience is aware that I’m working with the company and I have a limit of how many posts I allow to be promoted in a given time frame. I also always write the text content that goes along with posts. This, I believe, makes for real-ness and respect.

I respect my audience, their time and their attention.

09

You mentioned that you endorse/write about the products/services you use or what you truly believe in, can you please detail it for our readers?

Like I mentioned, I only post when I’ve had a chance to interact with a product or know about the service enough to talk about it. Everything I post about is something I experienced and so it’s very important that it’s the same with the promotions I make as well.

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10

You are a pet parent, what is your message to other pet parents? (People keep abandoning their pets once they get old or when they are unwell…)

The only message I have to a pet parent is that your pet is the non-human child you brought into your family. Treat them like your own.

11

Is there anything else you’d like to add? Please do so ?

Get enough sleep ?

How to start a design project

How to start a design project

 

Ever started with an ‘Untitled-01’  and scared beyond wit wondering if your design project will be a fiasco?

It’s often unclear what the end result should look like or even worse, how you should go about an idea that needs to be implemented. You might just be on another fishing expedition for all you know.

Do not worry, it happens to the best of us *wink wink*. You can try one or all of the below tips to help give you some clarity on that new design project you’re stuck with.

God is in the details:

The answer lies in the little details that create a vague picture in your mind. Paying attention to the smaller details while unravelling an idea will help you understand the bigger picture.

Put It down on paper/canvas:

Write it down, or sketch it. Whichever gives you a more comprehensive idea. Once, you’ve made a list or rough sketches, you’ll soon be able to join the dots. If not, you can always combine 2 or 3 ideas to come up with something entirely new.

Take an opinion or two from a friend

Collaborated ideas are not only great but also a lot of fun. I can completely vouch for that because right now, as I’m writing this, I am also working on a logo design project with a friend of mine and we’ve come up with some amazing stuff which might not have taken from had we designed them alone!  But don’t ask a random Joe, try and talk to people who understand the objective of your project.

The intent of writing this piece roots from the illustration you see above. It was more of a ‘let’s see what happens if I play around with elements’. And voila! Another creation. Pretty neat huh?

All you need to do grab a cup of coffee and get past those nosy jitters. You’ll have a masterpiece before you take the last sip!