5 Copywriting Tips for Creating Interesting Social Media Posts


Copywriting requires a combination of 3 skill sets – storytelling, conciseness, and creativity. In a world where people don’t pay more than a few seconds of attention.

Brevity is the soul of wit – William Shakespeare

keeping your social media posts short, sweet and to the point is of paramount importance. Here are the 5 Copywriting Tips for Interesting Social Media Posts:

1. The 3 C’s of copywriting

The number 3, symbolizing trinity, the minimum number of sides required to form a closed shape, symbolizes completeness. So it would only make sense that the rules for copywriting would come in 3’s.

So here are the 3 C’s of copywriting:

  1. Clear
  2. Concise
  3. Compelling

Your social media posts need to be clear, to the point and interesting enough to invoke an action.

2. The 3 U’s of copywriting

    1. Urgent
    2. Unique
    3. Useful

Your writing needs to create a sense of urgency so it encourages the viewers to act.

3. The 3 W’s of copywriting – Who? Why? What?

Copywriting is similar to storytelling, therefore an effective method that can be incorporated is the 3 W’s, which is the condensed version of Who? Why? When? What? Where? How?

  1. Who is this for?
  2. Why should someone care?
  3. What should be done next?

Answer these questions so it stays relevant to the reader and there is purpose, personalization, and direction for the reader.

4. Use Social Proof – Substantiate your claim

There is little trust on the internet. People make a lot of claims. A LOT!

There are a lot of fraudulent posts online, this makes users sceptical to the claims made online. If you have relevant information to back your claims, it might be a good idea to use social proof in your posts to increase the trust factor.

An easy way is to link the person you are referencing (ideally an influencer with a following) or show proof in the form of imagery.

People are far more relieved and more likely to act when they know someone else has walked the same path with desired results.


AIDA is an old-school marketing technique and can be used effectively in copywriting as well. example.

AIDA stands for:

  1. Awareness
  2. Interest
  3. Desire
  4. Action

It is the act of moving someone from the state of being Unaware about a certain topic to a state where they perform a desired action, like purchasing your product or service.

A person might spend 10 seconds or less on your post title, make sure there is something that grabs their attention right off the bat. Interesting imagery or content could grab their attention – social proof is a good method to move your prospects from awareness to desire. Action is a matter of good lead follow-up processes.

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