Our Blog

New Media and its impact on PR practice

Welcome to the Age of New Media. Gone are the days when we had select few print publications, a handful of TV Channels and a fixed style of news reporting. The advent of the Digital Age has bought in an exhaustive list of new media thereby expanding the scope of...

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Do I really need a Website? – Part 1

website /wɛbsʌɪt/ noun a set of related web pages located under a single domain name.   A question which haunts any small businesses is “Do I really need a website?”. In simple words possible, Yes! You do! The reason is also extremely simple. In one word, No, two...

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Creating Lasting Impressions

Lasting Impressions: Have you heard of the Von Restorff effect? The Von Restorff effect also called the ‘isolation effect', states that an item that "stands out like a sore thumb" is more likely to be remembered than others. In other words, we remember people, places...

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Design is more than just a Software Tool

There are three responses to a piece of design – Yes, No, and WOW! Wow is the one to aim for. - Milton Glaser To instil the WOW in your audience, you need a great combination of concept, content and design. Easier said than done, right? This blog addresses how to get...

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High on Happiness – Interview with Alicia Souza

  It was our pleasure to meet Alicia Souza at the art exhibition of Balraj KN. We had the pleasure of having a long chat with her, made more comfortable by the easy and relaxed setting of the event. The best kind of job in the world is when you get paid to do...

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Does your Brand need Brand Guidelines (Brand Book)

You've thought of an amazing brand name, come up with a spectacular logo, you've paid top dollar and built a gorgeous website. Every piece of material that goes out of your company is meticulously detailed. But people still don't seem to remember your company name, or...

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8 Simple Tips on How to Write Good Blog Titles

How do I write good blog titles? Do questions make good blog titles? Are my blog titles too boring? SEO vs. Creativity? Every writer/blogger is faced with these questions. In a world where your blog titles are the difference between your readers skipping your blog or...

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Is Your Customer Well Informed?

This time around Bangalore is too hot and all of us who have been boasting about the ‘beautiful weather’ of Bangalore are left wondering, ‘What’s wrong?’. What’s wrong is pretty obvious - with all the trees being cut down in the name of widening the roads, Bangalore...

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Public Relations as an Influencer Marketing tool

How to practice Public Relations, an effective Influencer Marketing tool Wikipedia defines Public Relations as 'The practice of managing the spread of information between an individual or an organisation and the public'. Simply put, PR is getting media to write...

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The Power of Social Proof

  Your product or service might be the best in the world, even then it is not necessary that people believe you when you talk about it. However if a satisfied customer refers you to 10 or 15 of his friends who are also business owners and if most of them buy your...

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Public Relations (PR) for Individuals

I remember how we childishly used to refer to any excessively friendly person as a PRO (Public Relations Officer). This was common practice years ago while I was a young professional in a public sector. It was never said as a compliment. PR is an essential tool to...

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Customer Success story – How to create one?

Customer Success stories or what are referred to as case studies – are a very useful marketing tool, especially for a B2B business. A Customer success story or a case study is one of the most effective collaterals. A case study helps to tell your prospects a real-life...

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Leaders aren’t born, leaders are made

Leaders aren't born, they are made.#Motivation #Leadership I feel sometimes the crisis or hardships one faces in life make them into leaders. When a calamity befalls someone, there are people who respond with - I’m helpless, what can I do? This is my fate! Then there...

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