Our Blog

Mayur Bhat, the hand behind Fablesquare

About Mayur Mayur, the co-founder of Fablesquare has been instrumental in doubling the revenue and the number of clients consistently every year from 2015. At the age of 23, he started the Design, Video and Digital Marketing functions in FableSquare. He currently...

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New Media and its impact on PR practice

Welcome to the Age of New Media. Gone are the days when we had select few print publications, a handful of TV Channels and a fixed style of news reporting. The advent of the Digital Age has bought in an exhaustive list of new media thereby expanding the scope of...

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Voice of an organisation

In today's dynamic business environment, corporate communication has emerged as an integral part of every enterprise and offers ample job opportunities Think of corporate communication as the voice of an organisation. It speaks internally, to employees, as well as...

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Do I really need a Website? – Part 1

website /wɛbsʌɪt/ noun a set of related web pages located under a single domain name.   A question which haunts any small businesses is “Do I really need a website?”. In simple words possible, Yes! You do! The reason is also extremely simple. In one word, No, two...

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Creating Lasting Impressions

Lasting Impressions: Have you heard of the Von Restorff effect? The Von Restorff effect also called the ‘isolation effect', states that an item that "stands out like a sore thumb" is more likely to be remembered than others. In other words, we remember people, places...

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Design is more than just a Software Tool

There are three responses to a piece of design – Yes, No, and WOW! Wow is the one to aim for. - Milton Glaser To instil the WOW in your audience, you need a great combination of concept, content and design. Easier said than done, right? This blog addresses how to get...

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High on Happiness – Interview with Alicia Souza

  It was our pleasure to meet Alicia Souza at the art exhibition of Balraj KN. We had the pleasure of having a long chat with her, made more comfortable by the easy and relaxed setting of the event. The best kind of job in the world is when you get paid to do...

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Does your Brand need Brand Guidelines (Brand Book)

You've thought of an amazing brand name, come up with a spectacular logo, you've paid top dollar and built a gorgeous website. Every piece of material that goes out of your company is meticulously detailed. But people still don't seem to remember your company name, or...

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8 Simple Tips on How to Write Good Blog Titles

How do I write good blog titles? Do questions make good blog titles? Are my blog titles too boring? SEO vs. Creativity? Every writer/blogger is faced with these questions. In a world where your blog titles are the difference between your readers skipping your blog or...

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Is Your Customer Well Informed?

This time around Bangalore is too hot and all of us who have been boasting about the ‘beautiful weather’ of Bangalore are left wondering, ‘What’s wrong?’. What’s wrong is pretty obvious - with all the trees being cut down in the name of widening the roads, Bangalore...

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Public Relations as an Influencer Marketing tool

How to practice Public Relations, an effective Influencer Marketing tool Wikipedia defines Public Relations as 'The practice of managing the spread of information between an individual or an organisation and the public'. Simply put, PR is getting media to write...

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The Power of Social Proof

  Your product or service might be the best in the world, even then it is not necessary that people believe you when you talk about it. However if a satisfied customer refers you to 10 or 15 of his friends who are also business owners and if most of them buy your...

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