5 Copywriting Tips for Creating Interesting Social Media Posts

5 Copywriting Tips for Creating Interesting Social Media Posts

3 cs of copywriting

Copywriting requires a combination of 3 skill sets – storytelling, conciseness, and creativity. In a world where people don’t pay more than a few seconds of attention.

Brevity is the soul of wit – William Shakespeare

keeping your social media posts short, sweet and to the point is of paramount importance. Here are the 5 Copywriting Tips for Interesting Social Media Posts:

01

The 3 C’s of copywriting

The number 3, symbolizing trinity, the minimum number of sides required to form a closed shape, symbolizes completeness. So it would only make sense that the rules for copywriting would come in 3’s.

So here are the 3 C’s of copywriting:

  1. Clear
  2. Concise
  3. Compelling

Your social media posts need to be clear, to the point and interesting enough to invoke an action.

c
u

02

The 3 U’s of copywriting

    1. Unique
    2. Useful
    3. Urgent

    Your writing needs to create a sense of urgency so it encourages the viewers to act.

    03

    The 3 W’s of copywriting - Who? Why? What?

    Copywriting is similar to storytelling, therefore an effective method that can be incorporated is the 3 W’s, which is the condensed version of Who? Why? When? What? Where? How?

    1. Who is this for?
    2. Why should someone care?
    3. What should be done next?

    Answer these questions so it stays relevant to the reader and there is purpose, personalization, and direction for the reader.

     

    w
    social proof1

    04

    Use Social Proof - Substantiate your claim

    There is little trust on the internet. People make a lot of claims. A LOT!

    There are a lot of fraudulent posts online, this makes users sceptical to the claims made online. If you have relevant information to back your claims, it might be a good idea to use social proof in your posts to increase the trust factor.

    An easy way is to link the person you are referencing (ideally an influencer with a following) or show proof in the form of imagery.

    People are far more relieved and more likely to act when they know someone else has walked the same path with desired results.

    05

    AIDA

    AIDA is an old-school marketing technique and can be used effectively in copywriting as well. example.

    AIDA stands for:

    1. Awareness
    2. Interest
    3. Desire
    4. Action

    It is the act of moving someone from the state of being Unaware about a certain topic to a state where they perform a desired action, like purchasing your product or service.

    A person might spend 10 seconds or less on your post title, make sure there is something that grabs their attention right off the bat. Interesting imagery or content could grab their attention – social proof is a good method to move your prospects from awareness to desire. Action is a matter of good lead follow-up processes.

     

    aida
    Why is Public Relations more effective than Advertising?

    Why is Public Relations more effective than Advertising?

    Facts about Advertising and Public Relations

    This post is for those start-ups or entrepreneurs who are spending a sizable chunk of their marketing budget on advertising but not focusing on Public Relations. It is also for the sceptics who say – Can you show me the ROI on the PR spend?

    Dear reader, I would like to draw your attention to the old saying – Advertising is what you pay for, Publicity is what you pray for.

    Paid, Owned & Earned Media

    The main difference between Advertising and Public Relations is that, advertising falls under ‘Paid Media’, whereas PR is ‘Earned Media’.

    “A 2015 Nielsen report states that Earned and Owned media fare better when it comes to consumer trust than Paid Media.”
    It shows that earned media written by a credible third-party is the most effective, in impacting and influencing customers.

    Owned media like the company website or own content and collaterals comes next in terms of effectiveness.

    Advertisements stand the lowest in terms of credibility.

    In other words, the more a brand actively engages in media outreach, it will see greater consumer impact than relying on advertisements or even content marketing.

    The Key Differences

    1. When it comes to advertisements, the company has complete creative control over the content and the frequency. In PR, the media mention depends mostly on the media professional. A company can insert a clear call to action in an advertisement, it is recommended for effectiveness; in PR it is not permitted.
    2. When it comes to PR, the chance of the company getting mentioned in media increases tremendously with a well-written, no-nonsense article or a release note. It also depends on the quality of the interaction or credibility of the news or quote. Media is not obligated to publish the press releases that are diligently created and shared by the PR team of the company.
    3. An advertisement has a longer shelf life as it can be repeated multiple times based on the budget, while ‘news’ has one-time value. Today’s consumer is discerning and understands that the company is selling to him. An editorial article has huge credibility.
    4. While the role of the advertising professional is to plan and buy ad space, the role of the PR professional is to connect with and build rapport with media professionals.

    Advertisements are meant to sell, PR creates awareness & credibility among the target audiences – Tweet that.

    This is not to say One or the other is bad. This only indicates that credibility is an important factor of communication.