Is your customer well informed?

Is your customer well informed?

This time around Bangalore is too hot and all of us who have been boasting about the ‘beautiful weather’ of Bangalore are left wondering, ‘What’s wrong?’. What’s wrong is pretty obvious – with all the trees being cut down in the name of widening the roads,...
The Power of Social Proof

The Power of Social Proof

  Your product or service might be the best in the world, even then it is not necessary that people believe you when you talk about it. However if a satisfied customer refers you to 10 or 15 of his friends who are also business owners and if most of them buy your...