Fractional CMO’s – what they do, why they matter and what advantages your business can reap from having one in your organization.
For the uninitiated, let’s start by understanding what a CMO does and why businesses need them.
A CMO is a Chief Marketing Officer and they have a vast array of strategic services to offer. They can monitor and create everything from branding and positioning tactics, up to ensuring the viability of marketing investments and making sure that there will be visibility and brand awareness. Now most businesses that have been around for a while will have a full-time CMO, the “right-hand man” of the CEO.
CMO’s help increases qualified lead flow, co-create and support integrated sales and marketing processes, and help shorten the sales cycle by identifying and removing possible friction in customer acquisition efforts. So it is established that CMO’s are vital to any organization, especially for SMB’s considering how important brand positioning, marketing, sales and support are for an up and coming organization.
However, a seasoned CMO can be expensive and might cost well beyond the limited budget of an SMB. Most startups and SMB’s do not have the kind of budgets and service requirements that a CMO can work with full time. Not every startup can afford a veteran who has truckloads of experience and insight on how things should be run. So how is a small business or startup that wants the expertise and experience of a seasoned CMO supposed to afford one?
Introducing the concept of a Fractional CMO. Fractional CMO’s can offer their services on a part-time or task-to-task basis. SMB’s and startups can now acquire the services of an experienced CMO without having to bear the brunt of the price tag that comes with a full-time CMO. A fractional CMO can help you increase qualified lead flow, build integrated sales and marketing processes, and win business faster.
To sum it up, a fractional CMO can help your organisation:
Save Money
Will not cost as much as a full-time CMO.
02
Bring in Best Practices
It will identify and fix gaps in the marketing plan and help create a rich pipeline of prospects.
03
Bring in Knowledge and focus
Consistent, relevant & targeted efforts on offline and online mediums in the right mix will get you better results.
In most small businesses the CEO also takes the ownership of marketing and due to stretched schedules, marketing takes a back seat. Having a fractional CMO will ensure consistency and focus, which will bring in best results.
However it is important to understand that CMO’s are not one man miracle workers, they will work with your marketing team, directing their efforts to get things done.
