Seeding of the Need
Reduce clutter at home! Every bookshelf in the house is overflowing! Where do you intend keeping them? asked the husband.
My younger son quipped Amma alone might have destroyed a whole forest!
I paused from my online search for a book by Jung Chang – Empress Dowager Cixi and looked warily at them.
The husband hurriedly said, Buy a Kindle, he continued, You will be able to store many books in a small device and no one will complain of clutter.
I am the kind who loved the feel of the book in my hand and was not too sure I will like the hand-held electronic device for reading books.
02
Reinforcement of the Need
The next morning during my walk, the topic about books came up and I narrated the incident. My walking partner nodded understandingly and said, No Mangal, initially I too thought I won’t enjoy a Kindle, but I find it very convenient now. Why don’t you take a look at mine?
After the walk, we went over to her house and over a hot cup of Tea, I looked at her kindle and explored the features. She was someone with similar tastes
Some subjects have a strange tendency to keep coming up and the same week during an official trip back from Delhi, I noticed a kiosk which was featuring Kindle. My boss noticed the kiosk at the same time and to my astonishment walked over to it, to inquire if they have a cover. I looked at him accusingly and exclaimed Don’t tell me you bought one!
He sheepishly smiled and said, Yes, I bought one recently. My wife has been complaining about an overflowing bookshelf. I find it useful, I have this habit of reading 2-3 books at a time and during my travel. With a Kindle, I don’t have the dilemma of deciding which one to carry.
03
Influencer with Similar Needs
Now here was a person who was so much like me, I thought! I too had the same issue of reading multiple books and always struggled with which one to carry during my numerous travels.
Over the long wait at Terminal 3, I discussed the pros and cons of books versus an electronic reader with him. It was not as if he was thrilled with the product, but it suited most of his needs and that helped me make up my mind. I had been influenced without Amazon even knowing about it!
Like minded people are potential #Influencers – Tweet that
I had been influenced to buy a Kindle without Amazon even knowing about it!
The first thing I did that day after reaching home was to ask my husband to buy me a Kindle Paperwhite…
If we look closely at our customers we will surely be able to find some micro and macro influencers. Servicing them continuously and enabling them with shareable content will make the marketing effort of the company that much more scalable.
Call us for more information on Influencer Marketing.
