A business card is the first marketing collateral that you hand out in the business world and invariably creates the first impression about your business and yourself!
As an entrepreneur, how much time does one spend on getting a business card designed & printed? Would you think it through and design with care or do you delegate it to the junior most person on your team?
It gets handed out so frequently that it is easy for yours to get lost in the sheer number. Let us look at aspects that will make it an important marketing tool for your business.
The good old 3×2 business card
There are advantages to the traditional rectangular cards that we are so used to, they are easy to carry, store and locate.
Using bold colours or simple contrasts will help your ‘traditional’ card get noticed and make it stick out in someone’s memory. It is important to place your logo boldly and prominently position your contact details and website address on the front with a list of services on the back.
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Have a signature style
There are myriad options you can choose from to make your business card interesting. You can let your imagination run wild with some of the suggestions listed below:
Do you own a café?
Shape your card to look like a coaster or add a customer review at the back of the card
Do you sell spices?
Print your best recipe on the back
Do you like to make a bold statement?
Print your card in Black
Are you a creative person?
Use recycled paper or handmade paper
While making the card interesting, it helps to keep in mind how practical it is. You can’t carry a stack of “business cards” the size of a Billboard around to hand out, odd shaped or large designs are conversation starters for sure but they are difficult to store.
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Simple design
Some people may argue that a card with nothing more than a logo or even just a motto or a color scheme is bold and makes a statement. These cards have a mysterious appeal to them. They certainly pique the interest of whoever receives it.
It is good to dazzle at the same time we need to remember that the business card is used to generate business but will forget which company it’s from or who gave it to them after a while.
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Whatever you do, make sure to
Whichever route you decide to take though the rule of thumb is to keep the information in one place. Do not overcrowd the card with a barrage of text or images. This can make finding a phone number or the email id a tedious job.
Someone may want to write a note on the card and having no space to do so is problematic. Take care to ensure you use quality printing paper, skimping out on the quality is a mistake many people make.
A well designed business card can keep you connected. While it is important to stand out, it should not happen at the cost of practical use the card is meant for, which is to get you business.
