Does PR take long to show results

Ways to ensure PR gets the results you deserve

Are you a PR professional who has to show results on your Public Relations efforts? Are you struggling to answer ‘How long will it take for PR to show results?’

Are you tired of explaining how media works, what it takes to reach out to journalists, the cost of PR etc.?

Well, You are in the right place! This blog aims to answer precisely these questions.

I can almost hear you thinking, but, my sales head will ask me ‘How many sales can you assure me? What are the returns from the PR spend?’…

Allow me to quote Bill Gates,  “If I was down to my last dollar I would spend it on PR” – Tweet that

If certain best practices are followed, your release might land on the right desk. If you’ve taken the effort to be persistent in your reach-out, the editor of a mainline might meet your spokesperson for a no-obligation interview! And Voila! Your company is covered in the most circulated newspaper or magazine!

While I can’t tell you how long it will take, or the exact number of conversions PR will get you, what I do know is following some of the steps listed below will take you a notch closer to the result you seek.

01

Build your relations with key media

This means making a list of media and the reporters and reaching out to them. Carry out repeated interactions, share content on a regular basis with them and help them understand your domain. Once they realise that you are a domain expert or that you’re showing early success, they will write about your company (and you) in their article or industry story.

02

Patience and perseverance

It may not be easy to get covered in the biggest mainline, you may not be that popular yet; sometimes just a mention might work well for you. Till then keep writing content and publish it on your blog, in a trade publication. Keep pushing your spokespeople to speak in events. This effort will pay-off by creating thought leadership!

 

03

Set Clear Goals

It may not be easy to get covered in the biggest mainline, you may not be that popular yet; sometimes just a mention might work well for you. Till then keep writing content and publish it on your blog, in a trade publication. Keep pushing your spokespeople to speak in events. This effort will pay-off by creating thought leadership!

 

04

Build relations with media people

Follow the journalists on the social platforms and get to know their style; comment and communicate with them regularly.

 

05

Cast your net of influence

Some of us not good writers, but we are quite sharp & witty, or good with a particular sport, or have a passion for a superbike. Take to Instagram, Twitter or Facebook, a Leader is also looked up to for his social skills and lifestyle – a well-rounded personality.

 

06

Listen to your Customer

Meet your customers regularly, get to know if someone is willing to recommend your product or service to his local business community. Or is she willing to speak at the event where other business owners gather?

PR does work, in fact, it works wonderfully well. – Tweet that

Most times, it is more effective than advertisements (read more- Advertising v/s Public Relations) – because an Influencer (media person) with credibility is writing about your product or service either by experiencing the product or by researching well about it. There is an authenticity to PR which gets past all the noise from advertisements.