They say it takes only a couple of seconds to form a first impression. Be it a casual meet up, interviews, pitching to Leads or meeting customers, first impressions matter! It can break or seal the deal. A company’s logo is like a first impression. It’s more than just a graphical representation, and it does have the ability to create a positive experience and a lasting impression. Here are a couple of reasons explaining why a good logo is essential to your business.
1. Represent the Business
A well-designed logo represents who you are and can form a brand perception. Colours, fonts and designs used in a logo play a vital role when it comes to influencing the consumers’ thoughts. A simple and uncluttered logo is easy to perceive and remember. While creating a logo, ensure the designer understands the essence of your brand and it is highly recommended to design it in the vector format. This is essential to maintain the resolution (clarity) of the logo whenever the logo is scaled.
2. Build Customer Loyalty
We often hear people say, “I need a xerox”, and without a second thought, we know they are actually referring to a photocopy. Such is the impact of brand familiarity – in this case, the brand name itself has become a commodity. As consumers, our inclination towards buying services/products from a familiar brand is more when compared to a new brand. A logo is the face of your brand. The way the logo portrays your business can help the brand get etched in the customer’s mind. The consumers’ familiarity with the brand can help your business go a long way.
3. Establish Brand Identity
Consumers build a sense of trust when they are satisfied with the products/services. Consistency in the quality makes the brand more dependable. A logo is an element that expresses your brand identity. Hence it is imperative to craft a logo that’s here to stay. Keeping this is in mind, it may not be an ideal practice to change logos frequently just to incorporate what’s currently popular/in style – since this can communicate inconsistency in the brand and evoke confusion among the consumers.
4. Facilitate Branding
Most consumers can identify a well-known brand by just glancing at the logo. For example, the yellow letter ‘M’ on a red background reminds most of us of a McDonald’s restaurant. It is also interesting to note the clever combination of colours used in the logo. Psychologists say the colour red can simulate attraction and appetite, and yellow can trigger happiness. In short, a logo connects people with your brand.
5. Differentiate your business
The footwear market today is flooding with different brands of shoes. Amidst this, the ‘swoosh’ (check mark shape) logo grabs our attention, and we immediately recognise the brand, Nike. A simple logo that is fluid and indicates motion and speed – perfectly fits into the athletic shoe category! It is also said to portray the wing of the Greek Goddess of Victory, Nike. The clarity and simplicity in the logo help a business stand out in the competition.