Growth that compounds, not just spikes.
Most growth programmes don't fail on tactics. They fail on integration.
- 01.One strategy across paid, organic, content and lifecycle — not four parallel plans.
- 02.A single pipeline dashboard: pipeline, CAC, payback, MER. Not channel-by-channel theatre.
- 03.Weekly growth reviews with a senior lead — not a monthly PDF from an account manager.
- 04.Experiments ranked on expected lift, not on novelty or channel politics.
Every lever a growth team needs, under one roof.
Performance Marketing
SEO — Technical & Content
Lifecycle & CRM Marketing
Content & SEO Writing
Landing Pages & CRO
Analytics & Attribution
Marketing Automation
Growth Audits & Strategy
Diagnose, prioritise, ship, measure. Rinse every 90 days.
Diagnose
Prioritise
Ship
Measure & Iterate
Built for mid-sized brands, not enterprise comfort.
Integrated, not stitched
Senior strategists only
Pipeline over dashboards
Transparent media rates
90-day agility
India-native, global craft
The questions founders ask first.
What's your typical engagement?
Ranges depend on scope and ambition. Tell us about your project on a 30-minute call and we will send a tailored proposal within one working day.
What does a retainer cost?
Fees start at ₹3L/month for focused mandates (e.g. paid media only) and range to ₹15L+/month for full-stack growth engagements across paid, SEO, content and lifecycle.
Do you guarantee ROAS or ranks?
No — and you should be sceptical of anyone who does. We commit to process quality, transparency and honest reporting. ROAS is an output of strategy, product-market fit and timing — not a promise.
Do you work with B2B SaaS?
Heavily. About half of our client base is B2B SaaS or B2B services. The other half is D2C, edtech and financial services.
What stack do you work in?
Google Ads, Meta, LinkedIn, GA4, GTM, Search Console, Ahrefs, Semrush, Screaming Frog, Clarity, Hotjar, HubSpot, Zoho, Klaviyo, Segment. Whichever tools you use, we probably ship in them.
Can we keep our in-house team?
Yes — most clients do. We plug in alongside internal teams and clear lanes in the first two weeks. We're a force multiplier, not a replacement.
Bring us a pipeline problem. We'll tell you what's broken.
The most-searched digital marketing agency in Bangalore — built around outcomes, not output.
If you typed digital marketing agency in Bangalore into Google, you've probably seen a dozen similar-looking pages promising the same things. Here is what we actually do, who we do it for, and how we compare to other Bangalore agencies. We will not pretend the choice is easy — we will give you enough information to make it well.
FableSquare has been a full-service digital marketing agency in Bengaluru since 2015. We have shipped 2,500+ projects for 750+ brands across India, the GCC, Singapore, and the United States. Every engagement is led by an experienced senior strategist, supported by specialist teams in brand, web, SEO, performance ads, content, video, presentation design and lifecycle automation.
Industries we work with
The strongest argument for any digital marketing agency Bangalore shortlist is industry experience. Our team has shipped revenue-driving programs across the following verticals — if you are in one of these, we will already have benchmarks, creative references and a tested process to bring to the table from day one.
SaaS & B2B Tech
Pipeline-led growth for seed to Series C SaaS. Funnel design, ABM, paid + organic, RevOps integration.
D2C & Consumer Brands
Performance-led launch playbooks, creator-led campaigns, lifecycle email/SMS, marketplace + own-site mix.
Fintech & Insurtech
RBI/IRDAI-aware creative, conversion-focused landing pages, KYC-friendly funnels, retention programs.
Healthtech & Pharma
Compliant content, doctor-targeted campaigns, patient education funnels, conversion-rate-tested CTAs.
Edtech & Skilling
Cohort-based marketing, lead-quality optimization, course-launch campaigns, parent + learner journeys.
Real Estate & PropTech
Locality-led SEO, paid lead gen with offline qualification, virtual tour content, broker enablement.
Manufacturing & B2B Industrial
Trade-show enablement, technical SEO + long-form content, distributor enablement, account marketing.
Professional Services
Founder-led personal branding, thought leadership, podcast and editorial production, niche LinkedIn growth.
FMCG & QSR
Brand work, packaging, store activations, hyperlocal performance creative, influencer programs.
What's actually included in a digital marketing engagement
Most agencies bury this in a proposal. Here is what we typically build into a 6 or 12-month full-service program. Pick the modules that fit your stage; most growth-stage brands run all of them concurrently.
- Strategy & positioningBrand audit, ICP definition, messaging hierarchy, channel selection, KPI framework. The first 14 days of any engagement.
- SEO & content marketingTechnical audit, keyword strategy, content roadmap (typically 8–12 long-form pieces a quarter), on-page optimization, schema markup, internal linking, PR-led link building, monthly rank tracking.
- Paid media managementGoogle Ads, Meta, LinkedIn, YouTube, X, Reddit. Campaign architecture, audience research, creative production, tracking + measurement (GA4 + server-side), weekly optimization, monthly ROAS reporting.
- Brand identity & designNaming, logo systems, visual identity, brand guidelines, web UI kits. We treat the brand as the moat — it is what compounds when ad costs go up.
- Website design & CROUX audits, redesigns, custom WordPress and Webflow builds, landing page systems, A/B testing, Core Web Vitals tuning. Site has to convert before a campaign ever runs.
- Social media & communityContent buckets and calendars, creative production, community management, social listening, creator partnerships, paid social amplification.
- Video productionAd films, explainer videos, founder-led series, podcasts, motion graphics. In-house production, no third-party markup.
- Email & lifecycle automationWelcome flows, nurture sequences, transactional email, RFM segmentation, CRM integrations (HubSpot, Klaviyo, Zoho, ActiveCampaign), revenue attribution.
- PR & thought leadershipFounder visibility on LinkedIn, podcast guesting, editorial placements, speaking-circuit support.
- Analytics & revenue opsGA4 + Google Tag Manager + server-side tracking, dashboards, attribution modelling, sales-marketing alignment.
Our process — the first 90 days
A common complaint with marketing agencies in Bangalore is that the first three months disappear into discovery decks and "alignment workshops". Here is the FableSquare 90-day cadence that gets a real campaign in market by week 6 and meaningful data by week 12.
| Phase | What happens | Output |
|---|---|---|
| Week 1–2 | Discovery: data review, customer interviews, competitor audit, channel audit | Insights deck + opportunity map |
| Week 2–4 | Strategy: positioning, ICP, messaging, channel mix, KPI tree, sprint plan | Strategy doc + 90-day roadmap |
| Week 4–6 | Build: site/landing pages, tracking, ad accounts, content calendar, creative | Live campaign + tracked funnel |
| Week 6–12 | Run + iterate: weekly optimization, biweekly creative refresh, monthly reporting | Performance against KPIs + Q2 plan |
Bangalore is a real advantage — here is why it matters
Bangalore (Bengaluru) is the largest concentration of design talent, performance marketing operators, and product engineering teams in India. Working with a digital marketing agency in Bengaluru means tighter feedback loops with people who have shipped for some of India's fastest-growing brands. Whether you are based in HSR Layout, Indiranagar, Koramangala, Whitefield, Electronic City, or anywhere else in the city — or anywhere else in the country, for that matter — we run on IST primary hours and can flex into Pacific and Eastern time for international clients.
Areas we work with clients in
The tools we use (and why)
We use the same stack 90% of high-performing growth teams use, and we will integrate with what you already have. No proprietary tooling that locks you in.
Analytics & tracking
GA4, Google Tag Manager, server-side GTM, Hotjar, Looker Studio, Microsoft Clarity, RudderStack.
SEO
Ahrefs, Semrush, Screaming Frog, RankMath, Google Search Console, Surfer, ContentKing.
Paid media
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Smartly, Triple Whale, Northbeam.
CRM & lifecycle
HubSpot, Klaviyo, Zoho, ActiveCampaign, Customer.io, Braze.
Design & production
Figma, Adobe Creative Cloud, Webflow, Elementor, Canva, Frame.io, DaVinci Resolve.
Project & comms
Notion, Linear, Slack, Loom, Google Workspace, Calendly. Weekly stand-ups, monthly executive review.
Frequently asked questions
Do you only work with Bangalore-based companies?
About 65% of our roster is Indian (Bangalore, Mumbai, Delhi NCR, Hyderabad, Pune, Chennai, Kolkata) and 35% is international (US, UK, GCC, Singapore). The "Bangalore" in our name is where the studio sits, not where our work travels.
How do you measure the success of a digital marketing program?
We pick 3–5 outcome metrics with you in week one — pipeline created, qualified leads, MRR, cost per acquisition, organic sessions, branded search lift — and report against them weekly. We don't lead with vanity metrics like impressions or follower count.
Can you take over from our existing agency without breaking anything?
Yes — we have done it dozens of times. The first two weeks of any takeover include account access mapping, ad pixel and tracking review, in-flight campaign audit, and a documented handover. Nothing breaks.
Will the same team work on my account for the duration?
Yes. The senior strategist you meet on the first call leads the engagement until you leave or change scope. We do not rotate juniors through accounts to keep utilisation high.
Do you handle SEO and content as one program, or as separate retainers?
One program. SEO without content is academic; content without SEO is invisible. We treat them as a single function with one strategist owning both.
Can you support our in-house team rather than replacing them?
Often. About 40% of our engagements are agency-of-record + in-house team setups, where we own strategy + execution and the in-house team owns brand voice, customer comms and approvals.
What is your turnaround on creative and content?
Standard: 5–7 working days for a long-form blog post, 3–4 working days for a paid creative variant set, 7–10 working days for a landing page. Faster turnarounds are possible for launches and urgent creative refreshes.
Do you build websites in WordPress, Webflow, or both?
Both. WordPress + Elementor for content-heavy sites and SEO; Webflow for visually ambitious marketing sites; Shopify and WooCommerce for e-commerce; custom React + Next.js for app-driven products.
How is FableSquare different from a freelancer or in-house hire?
A freelancer gives you one craft well; we give you the full marketing function as one team. An in-house hire takes 3+ months to ramp and costs significantly more per senior. A retainer with us is faster to start, gives you the entire stack, and scales with your scope.
How do I start? What do I need before our first call?
Nothing. Bring your current site URL, the metric you most want to move, and the outcome you'd like to see in 90 days. We will send a tailored proposal within one working day of the call. Say hello when ready.
Do you sign NDAs before sharing past work or proposals?
Always. We routinely sign mutual NDAs with VCs, IB firms, founders, and Fortune 500 enterprises before any commercial discussion. All deck files, financials, traffic data, and forecasts shared with us live in encrypted, access-controlled folders, and we audit access quarterly.
Are you compliant with GDPR, India's DPDPA, and SOC 2 best practices?
Yes. Every site and tracking system we ship is GDPR-aware (cookie consent, data-subject access, retention policies), DPDPA-aware for Indian users, and built to SOC 2-style hygiene (least-privilege access, audit logs, encrypted storage). For regulated clients we extend to a custom DPA on request.
How do approvals and creative review work day to day?
Each engagement runs in a shared Notion workspace with an approval log. Briefs, decks, designs, content drafts and ad creatives are reviewed in dedicated threads — one approver per asset, target turnaround 24 hours. We never publish without explicit sign-off.
Do you provide white-label work for other agencies?
Selectively. We white-label brand identity, web development, video production, and presentation design for a small group of partner agencies in India and the US. We do not white-label SEO or paid media programs — those need direct ownership of accounts and data.
What languages do you produce content in?
English (Indian and US/UK variants), Hindi, Kannada, Tamil, Telugu, Marathi, Bengali, Malayalam and Arabic. For other languages we partner with vetted native translators and run cultural review before publishing.
How does our brand IP and content stay protected?
Every contract assigns ownership of all deliverables to you on payment. Source files, font licenses, photography rights, video rushes and editable design files are handed over at the end of each engagement. We retain only anonymised case-study material with explicit permission.
How do you incorporate AI into our marketing?
AI is part of our toolkit, not a substitute for craft. We use generative AI for first-draft research, image moodboards, ad-copy variants, transcript summaries and analytics insights — always reviewed and edited by a human strategist. Every client has the option to opt out of AI in any phase.
What does an "agency-of-record" engagement look like for a 12-month program?
Strategy refresh quarterly; weekly stand-ups with the strategist + craft leads; biweekly creative refresh on top-performing channels; monthly executive review with KPI dashboard; quarterly business review with leadership. Outside the rituals, we are reachable on Slack inside one business hour.
What if we need to pause or scale down the engagement mid-way?
Pauses follow the same notice period as ending the engagement: one month for a 6-month retainer, two months for a 12-month or longer retainer. Common reasons we have paused for clients include fundraising, leadership transitions, and product pivots. Scaling down to a smaller scope is also supported — we will redesign the program to match the new scope rather than force you out.
Will we have direct access to the people doing the work?
Yes. Every person involved in the work — senior strategist, SEO lead, paid media lead, designer, copywriter, project manager — is included in the functional group of the engagement. No "single point of contact" filtering. Craft owners hear feedback first-hand and respond directly.
Do you provide training for our internal marketing team?
Yes. Many engagements include onboarding workshops for in-house teams covering SEO basics, ad-account hygiene, GA4 dashboards, brand-voice rules, and content production. We can also train your sales team on lead-handling and your founder on personal-branding cadence.
What happens at the end of an engagement?
Notice periods are one month for a 6-month retainer, two months for a 12-month or longer retainer. Once final payment is received, we deliver a full handover pack: strategy doc, KPI history, creative library, working files, account access list, vendor contacts, and recommended next steps. A 30-day post-engagement support window is included for transition questions.