Social media that moves categories, not just feeds.
Social isn't a publishing calendar. It's the best top-of-funnel asset you'll ever own.
- 01.Content that tests the pitch — not just reports on the company.
- 02.A calendar tied to business priorities, not to platform quota.
- 03.Community management that sounds like a human, because it is one — senior, trained, on-brand.
- 04.Paid amplification that turns the 5% of posts that take off into pipeline.
Calendars, creative, community and capital — together.
Strategy & Content Buckets
Monthly Content Calendars
Creative Production
Founder-Led Content
Community Management
Paid Social Amplification
Creator & Community Partnerships
Social Listening & Reporting
From blank feed to compounding brand in 90 days.
Diagnose
Design
Ship
Compound
Not a content mill. A brand team that lives on the feed.
Senior editorial lead
Creative isn't optional
B2B depth
Founder-led programmes
Paid + organic, one team
Honest reporting
Asked and answered.
Which platforms do you cover?
Ranges depend on scope and ambition. Tell us about your project on a 30-minute call and we will send a tailored proposal within one working day.
Do you create content, or just schedule?
We create. In-house designers, video editors, and writers. Scheduling is the last step, not the product.
What about founder-led content?
One of our most popular mandates. We ghost-write 4–12 posts a month for the founder or exec team, co-create video, and handle comment sections.
How much does it cost?
Social mandates start at ₹2L/month for single-platform focus and range to ₹10L/month for multi-platform, multi-format, founder-led programmes with paid amplification.
Will you sound like us?
We do a two-week voice onboarding — interviews, example posts, banned phrases, approval loop for the first month. After that, autopilot with review.
Do you handle crisis comms?
Yes. 24-hour on-call for existing retainer clients, with a senior comms lead and an escalation playbook agreed with your legal team in advance.
Stop posting for posting's sake.
Social media that builds an audience, not just a posting schedule
Most social media agencies in Bangalore measure their work in posts shipped per month. We measure ours in followers gained, engagement rate, brand searches, qualified leads, and revenue attributed. The shift from output metrics to outcome metrics is the difference between a content factory and a growth function.
FableSquare runs social for D2C brands, B2B SaaS companies, professional services firms, hospitality groups, healthcare brands, EdTech ventures and personal brands of founders. We work across LinkedIn, Instagram, X (Twitter), YouTube, YouTube Shorts, Facebook, Threads, Reddit, and Pinterest — picking the platforms that match where your customers actually spend their attention.
Platforms we manage and what each does best
The B2B engine. Founder posts, employee advocacy, company page, sponsored content, document carousels, newsletter, video. Best for SaaS, professional services, recruiting, enterprise software.
The D2C and lifestyle default. Reels-first strategy, carousel posts, stories, collaborations, UGC programs, in-bio commerce. Best for fashion, beauty, food, hospitality, fitness, travel.
YouTube & Shorts
Long-form for category education and SEO; Shorts for distribution and discovery. Best for EdTech, SaaS, finance, fitness, cooking, education and any category where teaching builds trust.
X (Twitter)
Real-time conversation, tech audiences, founder voice, product launches. Best for SaaS, dev tools, fintech, media, gaming and personal brands of founders/operators.
Threads
The newer, calmer text-first network. We use it for thought leadership and community-building, especially for D2C and lifestyle brands with a younger audience.
The most authentic platform online — and the most punishing for inauthentic brands. We use Reddit for category research, niche product launches, AMA appearances and developer-tooling distribution.
Long-shelf-life visual search engine. Best for home, food, fashion, weddings, wellness, DIY. Pinterest traffic compounds for years rather than weeks.
Less buzz, still huge — especially for community groups, Marketplace, and audiences over 35. Best for local services, communities, B2C with a Tier-2 and Tier-3 footprint.
Our social media operating model
1. Audit & strategy
Audit of current social presence (organic and paid), competitor benchmarking, audience research, content pillars, platform mix, posting cadence, KPI targets. Output: a written social strategy you can pressure-test against your business goals.
2. Content engine
Monthly content calendar built around 4–6 content pillars. Mix of educational, behind-the-scenes, founder voice, customer stories, product, and timely/reactive content. We schedule via Buffer, Later, Sprout or your existing tool.
3. Creative production
Static designs, motion graphics, short-form video edits, podcast-clip cuts, document carousels, infographics. Senior designer + video editor on every account. Templates that compound — first month builds the system, months two onward run on it.
4. Community management
Inbound DM and comment management, engagement-pod activity, replying to relevant brand mentions, tracking conversations in your category. Most engagement happens off your own posts — we go where your audience actually is.
5. Distribution & paid amplification
Tied to your paid media engagement, we boost the highest-performing organic posts with paid spend. Best ROI on social spend almost always comes from amplifying what already worked organically rather than launching net-new ads.
6. Reporting & iteration
Live dashboard, weekly snapshot, monthly written report. Engagement rate, reach, follower growth, profile visits, CTR, brand search volume, attributed pipeline. We track what predicts revenue and ignore vanity metrics.
Content pillars that work
| Pillar | Purpose | Example formats |
|---|---|---|
| Educational | Build trust as a category authority | How-to carousels, tutorial Reels, explainers |
| Behind-the-scenes | Humanise the brand | Team videos, office tours, process posts |
| Customer stories | Social proof at scale | UGC, testimonials, case study reels |
| Founder voice | Differentiation through perspective | POV posts, founder LinkedIn, podcast clips |
| Product/feature | Drive conversion | Product reels, feature demos, launch posts |
| Timely/reactive | Show up where culture is | Memes, news commentary, trending audios |
Performance benchmarks we work to
| Metric | Industry baseline | What we target |
|---|---|---|
| Instagram engagement rate | 0.6–1.2% | 2–4% on engaged audience |
| LinkedIn impressions per post | ~5–10% of followers | 15–40% reach via founder + page mix |
| Follower growth (mid-stage brand) | ~1–2% MoM | 4–8% MoM through organic |
| Reels view-through rate | 15–25% | 40%+ on optimised hooks |
| YouTube Shorts CTR to long-form | ~1–2% | 4–8% with strong CTAs |
| Brand search volume lift | Flat | +15–40% over 6 months |
What's included in a social engagement
- Strategy: audience research, content pillars, platform mix, posting cadence, KPI definition
- Content calendar: monthly calendar with topic, format, hook, caption, hashtags, CTA
- Creative production: 30–60 pieces of content per month (static, video, carousel) tailored per platform
- Community management: inbound DM/comment response within 6 working hours, daily engagement
- creator & UGC programs: sourcing, briefing, contracting, content review (scoped separately)
- Reporting: live dashboard + weekly snapshot + monthly written report
- Trend monitoring: weekly trend report, reactive content opportunities
Frequently asked questions about social media marketing
How many posts per month do we get?
30–60 pieces depending on platform mix and engagement scope. We don't build engagements around post counts — we build them around outcomes (engagement, follower growth, attributed pipeline). Sometimes the right move is fewer, better posts. Sometimes it's a high-velocity Reels-first strategy. Strategy decides volume, not the other way around.
Do you handle paid social or just organic?
Both, integrated. Paid amplification of high-performing organic content is consistently our highest-ROI social spend. For dedicated paid social (cold-traffic acquisition campaigns), see our digital advertising service.
Will you post from our team's accounts or yours?
From your accounts. We have admin/manager access via your platforms' role permissions. You retain full ownership; nothing is hosted on our side. We never use third-party scheduling tools that route content through their own accounts.
Do you create video content for social?
Yes. Short-form Reels and Shorts edits are included in standard scope. Longer-form video (interviews, explainers, branded content) is scoped separately and produced via our video team or your existing producer.
How do you handle comments and DMs?
Inbound DMs and comments are reviewed and responded to within 6 working hours on weekdays. Sensitive or escalation-worthy messages (PR risks, customer complaints, legal-adjacent topics) are flagged to your team rather than auto-responded. We share a community management playbook so escalations follow your guidelines.
Can you grow a personal brand alongside the company brand?
Yes — and we strongly recommend it for B2B and founder-led brands. Founder LinkedIn posts often outperform company-page posts by 5–10x. We script, write and edit founder posts in your voice, with you reviewing before each one ships. See our personal branding service for the full breakdown.
How long until we see meaningful follower growth?
For brands starting near zero: 60–120 days to show meaningful organic momentum. Established brands: 30–60 days to lift engagement with refreshed content strategy. Follower growth is a lagging indicator — engagement rate and reach lift first, then translate into followers over time.
Do you do creator marketing?
Yes — sourcing, briefing, contracting, content review, performance tracking. We work with macro and micro-creator programs, UGC creator programs, and category-expert partnerships. Scoped separately from the core social retainer because budget mechanics differ.
Let's plan the next 90 days of your social
Book a 30-minute call. We'll review your current content, your competitor set, and what your customers actually search for and engage with. By the end you'll have a written diagnosis of what to keep, what to kill, and what to test next — whether or not we end up working together.
Why FableSquare is the social media marketing agency Bangalore brands trust
Most social media marketing agency Bangalore options measure work in posts shipped per month. We don't. A serious social media marketing agency in Bangalore measures in audience growth, engagement quality, brand-search lift and pipeline attribution — not in calendar fill.
FableSquare has run social programmes for D2C brands, B2B SaaS, professional services, hospitality, healthcare and EdTech since 2014. Senior strategist on every account, content engine that compounds, paid amplification of organic winners, monthly reporting that ties channel work to revenue. That's the operating standard a senior social media marketing agency in Bangalore should hold itself to.
How a senior social media marketing agency Bangalore engagement runs
Where most social media marketing agency Bangalore retainers go wrong is platform sprawl — trying to be on every channel at once and showing up weakly on all of them. We pick the platforms where your audience actually lives, build a content engine for each, and treat the others as reactive only.
If you're choosing a social media marketing agency in Bangalore for serious LinkedIn, Instagram, YouTube or X work, book a 30-minute call. Bring your current content calendar; we'll review honestly and tell you where the leverage is.
Choosing a social media marketing agency in Bangalore? FableSquare is a senior, content-engine-led social media marketing agency in Bangalore running LinkedIn, Instagram, YouTube and X programmes. As a measurable social media marketing agency in Bangalore, we tie work to brand search, audience growth and pipeline. Talk to a senior social media marketing agency in Bangalore — honest read on where your social leverage lives.