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Why is Email Marketing important for building Brand Awareness?

Why is Email Marketing important for building Brand Awareness?

In its essence, Email Marketing is the use of emails to promote products or services. The intention is not just...

Do I really need a Website? – Part 1

website /wɛbsʌɪt/ noun a set of related web pages located under a single domain name.   A question which haunts...

Creating Lasting Impressions

Lasting Impressions: Have you heard of the Von Restorff effect? The Von Restorff effect also called the ‘isolation effect’, states...

Gandhi – The Master PR Practitioner (Salt march PR/Dandi PR)

Mohandas Karamchand Gandhi who is hailed as the father of our nation, in my opinion, is one of the most...

How to Establish Thought Leadership by Leveraging Content

While creating authentic, authoritative and informative content is essential to establish Thought Leadership, we need to be able to distribute...

Design is more than just a Software Tool

There are three responses to a piece of design – Yes, No, and WOW! Wow is the one to aim...

High on Happiness – Interview with Alicia Souza

  It was our pleasure to meet Alicia Souza at the art exhibition of Balraj KN. We had the pleasure of...

Who is a Thought Leader? What is Thought Leadership Marketing?

You might have come across the term Thought Leader in big events, the media, newspapers or websites. But Who is...

Does your Brand need Brand Guidelines (Brand Book)

You’ve thought of an amazing brand name, come up with a spectacular logo, you’ve paid top dollar and built a...

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