Fablesquare Public
Relations.
Impactful. Clean. Innovative.
Why
Public Relations (PR)?
Simple. Because Public Relations is arguably the most effective, credible and influential medium to get across to your target audience. To prevent brand obscurity, your target audiences must be kept constantly informed and engaged.
We Believe in Starting an
Engagement By
Understanding Your Story
Understanding the company’s story.
Mission, Vision, and Values
Understanding the Mission, Vision, and Values of a company.
Goals
Short-term and long-term goals.
Target Audiences
How the organization positions themselves ( or how they would like to be perceived their target audiences).
Understanding Your Story
Understanding the company’s story.
Mission, Vision, and Values
Understanding the Mission, Vision, and Values of a company.
Goals
Short-term and long-term goals.
Target Audiences
How the organization positions themselves ( or how they would like to be perceived their target audiences).
If this is not in place, we work with the organization to get these in place. We do not believe in a ‘One pill to cure it all’ approach because every company/vertical is unique and requires a bespoke approach.
OUR
PR Services
We understand that while public relations is primarily about media relations, it also needs to cover other influencers of your organization.
Press Conferences
Press Releases
Feature stories
Contributory Articles
Case study creation and placement
Digital Marketing
Social Media Marketing
FSQ
Showcase
Frequently Asked
Questions
Why do we need PR?
Most marketers in the fresh produce industry focus on PR during the good times (new products, promotions, etc.) or in times of crisis (food recalls, lawsuits, etc.). What we don’t consider is that this only contributes to a fraction of the total PR needs and opportunities.
The saying is tried and true - "PR is a marathon, not a sprint," which means there is a lot of work behind the scenes before you see a win. Let’s say you have a major announcement that needs to be told to trade media but you haven’t done any of the PR groundwork beforehand.
Does PR drive Marketing, or does Marketing drive PR?
A long-debated question! We believe that both drive one another in different situations. Marketing drives PR strategy when there are set promotions or content that PR is able to support through media awareness. We believe combining all components of marketing (influencer partnerships, public relations, social media, etc.) is the best way to see results. PR, on the other hand, can drive marketing strategy by identifying stories and content relevant for pitching and then driving marketing efforts to support promotional elements.
Is public relations more than just press releases?
Yes! While press releases can be an important tactic used in a public relations campaign, simply sending them out in the absence of an overarching strategy will hinder your message from reaching the right media outlets, and subsequently, your target audiences. Implementing an effective communications strategy is a deliberate and comprehensive process that is essential to achieving measurable results for your organization.
When and where is PR most effective?
PR can be highly effective in most businesses. Where it can make a big difference, however, is where the product or service cannot establish and maintain a significant differential advantage by itself. Where this is the case, you can still separate your company from the rest by emphasising your unique qualities or values. For example, you may be more caring, public-spirited, international, or more adept at creating news that will keep your name in view and help shape positive perceptions.PR should be a staple of any firm that needs to survive and grow. The benefits are as great for someone like Virgin as they are for a corner shop that stays open all hours. Generating goodwill and a positive attitude will help any business. When you target the public, good publicity can have a dramatic effect, particularly in fashion-related industries. PR can also significantly influence your promotional activities for a new product or service.
What is the difference between public relations and marketing?
Public relations and marketing are both important aspects of a well-rounded communications strategy. While marketing involves the paid promotion and selling of products and services, public relations focuses on reputation management through positive earned media coverage in traditional and digital news outlets.
How much time and money should I spend on PR?
PR is all about getting people to know who you are and what you do. It will help groom perceptions and create a positive image of your company 'personality'. The cost and time invested in PR depends on your satisfaction with your current image and the importance of improving it. Naturally, the outcome is proportional to the investment. Most companies do not prioritize PR, but sensibly used, it has a valuable role to play. Many firms do it themselves, so most of the cost is time rather than money. Monitor your results, take press cuttings and judge whether the results justify the effort and expenditure. If you opt for DIY, remember that you are unlikely to do the job as well as a professional.
How often should I produce press releases?
As with any form of marketing, PR works best when your name is seen on a regular basis. Since not every press release is going to be published, this means that you must have a strategy of sending out maybe two or three a month, depending on how serious your intentions are.
Different publications will have different deadlines. Find out what these are and draw up a list for easy reference. There is nothing to stop you sending a press release out early, and putting a date embargo on it until it is time to be published.
What audiences should my PR activity be aimed at?
Whoever you most wish to influence. For example, if you want to raise your profile as an employer to attract staff then the local papers would be the best media choice. On the other hand, if you wanted to create a better image for potential investors, the business pages of the broadsheet newspapers will be better for influencing your target audience.
Send your press releases to publications which will reach the audience you are aiming at, and which are likely to be interested in publishing your release. And send them to a named individual rather than to the Newsdesk or The Editor.
What are your agency’s capabilities?
This is a good place to start and will let you know right away whether you will end up needing one agency or multiple, to handle things like media relations, social media, video, graphic design, SEO / SEM, web design, and so on. As more falls under the umbrella of PR and marketing, there is certainly something to be said for a one-stop shop that understands your core values and messaging and can integrate them seamlessly throughout your program and materials. Hopefully, you never feel the need, but having one throat to choke can also make your life much easier at the end of the day.
What is the difference between a business goal and PR goal?
We refer to two types of goals, business goals and PR goals. It’s important to consider what your business goals are before choosing a tier of service, as the higher tier of service you select, the more goals you’ll be able to achieve. Business goals can be launching a new product, entering a new market, or securing investment; while PR goals are more along the lines of building credibility, enhancing brand visibility, or increasing brand awareness.
