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Public Relations as an Influencer Marketing tool
Wikipedia defines Public Relations as 'The practice of managing the spread of information between an individual or an organisation and the public'. Simply put, PR is getting media to write stories or articles about your company, products and services on a positive...
The Power of Social Proof
Your product or service might be the best in the world, even then it is not necessary that people believe you when you talk about it. However if a satisfied customer refers you to 10 or 15 of his friends who are also business owners and if most of them buy your...
Public Relations (PR) for Individuals
I remember how we childishly used to refer to any excessively friendly person as a PRO (Public Relations Officer). This was common practice years ago while I was a young professional in a public sector. It was never said as a compliment. PR is an essential tool to...
Customer Success story – How to create one?
Customer Success stories or what are referred to as case studies – are a very useful marketing tool, especially for a B2B business. A Customer success story or a case study is one of the most effective collaterals. A case study helps to tell your prospects a real-life...
Leaders aren’t born, leaders are made
Leaders aren't born, they are made.#Motivation #Leadership I feel sometimes the crisis or hardships one faces in life make them into leaders. When a calamity befalls someone, there are people who respond with - I’m helpless, what can I do? This is my fate! Then there...
Fashion icon Chiara Ferragni named the latest Global Brand Ambassador of Pantene
Pantene has recruited top digital fashion icon and international trendsetter Chiara Ferragni as its new global brand ambassador. Chiara's partnership with Pantene marks her exciting venture into the world of beauty and she has written about it on her blog...
6 tips to create a Professional Profile
When I first joined Toastmasters I was faced with a challenge; I had to introduce (Icebreaker) myself to my club members in 4 to 6 minutes. I had to cram 4 decades of my life into a short speech! This project (each speech is a project) aims to provide an individual,...
Influencer Marketing Deciphered
The term 'influencer marketing' is gaining popularity in India. Organisations both big & small are pursuing it with gusto. Every entrepreneur wants to practice it and every marketer has his/her take on the subject. Let us look at the term Influence –...
The World Runs on Word of Mouth
About 3 years ago my friend started telling me about this new motorcycle (KTM Duke) that was coming into our country pretty soon. At first I didn’t read much into it, but after a little while I was curious so I started checking it out and took it for a test ride and...
