I think you would agree with me when I say:
You want your website to be a High ranking Search Engine Optimized (SEO) website with loads of traffic coming in.
Let me tell you what SEO and Content Marketing are
SEO is short for search engine optimisation. It is the process of improving the Content on a website to make sure people can easily find it via search. The fact is, an SEO friendly website is at the top of the page (high ranking) of the search result (SERP) unless there is a promoted result (which is an ad) at the top.
Content Marketing is the creation of relevant content and making it available to the target audience, so as to inform and engage them.
How are SEO and Content Marketing interlinked?
Create value for the reader:
There are some misconceptions about SEO. SEO is no more about keyword stuffing. Ranking a website was relatively easy in the past; the practice was to look for keywords which had the highest search volume and use them in the website content liberally. While stuffing keywords tricked the search engines, the content became unnatural and less enjoyable to read.
Now, the focus has shifted to creating informative and meaningful content around the keyword.
Establish Subject Matter Expertise with Content Marketing:
Moreover, this is where content marketing comes into play. Content Marketing – is the creation and sharing of information (Content) in the form of blogs, infographics, case studies, infographics and videos that educate the prospects. The Content is placed on the website and strategically shared on various platforms as people consume content from different platforms.
Content marketing not only helps you build your brand’s awareness but also helps in establishing your subject matter expertise.
Leverage content for better SEO:
Creating useful, informative Content consistently will help improve SEO. Using relevant keywords in the right context will also enhance user experience and make them visit the website directly and often. Direct website visits are one of the critical aspects of Search Engine Optimisation.
Create relevant and informative Content:
Write interesting Content and internally link your website. Internal links are links that provide more information on the topic form another page in the same site. When visitors dwell, spending more time reading and browsing multiple pages, the bounce rate is bound to reduce. If enough people spend time reading, Google will make it easier to find by up ranking that piece of content.
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Backlinks establish authority:
Backlinks are incoming links to a webpage. When your content is authoritative, and readers benefit from it, they refer to your site with a backlink.
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Make your Business Discoverable:
While Good SEO practices help your content to be found by consumers who search for it, great content helps improve your SEO results. These two are a marketer’s compelling tools.
SEO is all about ranking high on search indexes. Creating fresh and valuable content frequently will help improve SEO ranking. SEO and content marketing work hand and glove, and are both essential to make your website (and hence the business) discoverable.
