What Makes an Interesting Business Card

What Makes an Interesting Business Card

A business card is the first marketing collateral that you hand out in the business world and invariably creates the first impression about your business and yourself!

As an entrepreneur, how much time does one spend on getting a business card designed & printed? Would you think it through and design with care or do you delegate it to the junior most person on your team?

It gets handed out so frequently that it is easy for yours to get lost in the sheer number. Let us look at aspects that will make it an important marketing tool for your business.

 

01

The good old 3×2 business card

There are advantages to the traditional rectangular cards that we are so used to, they are easy to carry, store and locate.

Using bold colours or simple contrasts will help your ‘traditional’ card get noticed and make it stick out in someone’s memory. It is important to place your logo boldly and prominently position your contact details and website address on the front with a list of services on the back.

2 by 3 card1
signature style1

02

Have a signature style

There are myriad options you can choose from to make your business card interesting. You can let your imagination run wild with some of the suggestions listed below:

Do you own a café?

Shape your card to look like a coaster or add a customer review at the back of the card

Do you sell spices?

Print your best recipe on the back

Do you like to make a bold statement?

Print your card in Black

Are you a creative person?

Use recycled paper or handmade paper

While making the card interesting, it helps to keep in mind how practical it is. You can’t carry a stack of “business cards” the size of a Billboard around to hand out, odd shaped or large designs are conversation starters for sure but they are difficult to store.

03

Simple design

Some people may argue that a card with nothing more than a logo or even just a motto or a color scheme is bold and makes a statement. These cards have a mysterious appeal to them. They certainly pique the interest of whoever receives it.

It is good to dazzle at the same time we need to remember that the business card is used to generate business but will forget which company it’s from or who gave it to them after a while.

04

Whatever you do, make sure to

 

Whichever route you decide to take though the rule of thumb is to keep the information in one place. Do not overcrowd the card with a barrage of text or images. This can make finding a phone number or the email id a tedious job.

Someone may want to write a note on the card and having no space to do so is problematic. Take care to ensure you use quality printing paper, skimping out on the quality is a mistake many people make.

A well designed business card can keep you connected. While it is important to stand out, it should not happen at the cost of practical use the card is meant for, which is to get you business.

52371

How to start a design project

How to start a design project

 

Ever started with an ‘Untitled-01’  and scared beyond wit wondering if your design project will be a fiasco?

It’s often unclear what the end result should look like or even worse, how you should go about an idea that needs to be implemented. You might just be on another fishing expedition for all you know.

Do not worry, it happens to the best of us *wink wink*. You can try one or all of the below tips to help give you some clarity on that new design project you’re stuck with.

God is in the details:

The answer lies in the little details that create a vague picture in your mind. Paying attention to the smaller details while unravelling an idea will help you understand the bigger picture.

Put It down on paper/canvas:

Write it down, or sketch it. Whichever gives you a more comprehensive idea. Once, you’ve made a list or rough sketches, you’ll soon be able to join the dots. If not, you can always combine 2 or 3 ideas to come up with something entirely new.

Take an opinion or two from a friend

Collaborated ideas are not only great but also a lot of fun. I can completely vouch for that because right now, as I’m writing this, I am also working on a logo design project with a friend of mine and we’ve come up with some amazing stuff which might not have taken from had we designed them alone!  But don’t ask a random Joe, try and talk to people who understand the objective of your project.

The intent of writing this piece roots from the illustration you see above. It was more of a ‘let’s see what happens if I play around with elements’. And voila! Another creation. Pretty neat huh?

All you need to do grab a cup of coffee and get past those nosy jitters. You’ll have a masterpiece before you take the last sip!