Best marketing tools for a B2B company in 2023

by Dhanya J | Jan 18, 2023 | Digital Marketing, Marketing, Marketing Ideas

As we begin the new year of 2023, B2B companies are faced with a vast array of marketing tools to choose from. With so many options available, it can be challenging to determine which tools will be the most effective for driving growth and staying competitive in the B2B market. In this blog post, we’ll take a closer look at some of the top marketing tools that B2B companies should consider using in 2023 to improve their marketing efforts and drive business growth.

Marketing Automation Software:

Marketing automation software is an essential tool for B2B companies looking to streamline and automate their marketing processes. Platforms such as Marketo, Pardot, and HubSpot allow businesses to automate tasks such as email campaigns, lead nurturing, and lead scoring, saving time and resources while improving marketing efforts’ effectiveness.

Search Engine Optimization (SEO) Tools:

Search engine optimization (SEO) is crucial for any B2B company looking to increase visibility and drive traffic to their website. Tools like Ahrefs, SEMrush, and Moz allow businesses to track their rankings, identify keywords, and analyze the performance of their competitors. With the help of these tools, companies can create effective SEO strategies that will help them rank higher in search engine results pages (SERPs) and attract more qualified leads.

Social Media Management Tools:

Social media is a powerful marketing tool for B2B companies, but keeping up with all the different platforms and content can be complex. Tools such as Hootsuite, Buffer, and Sprout Social allow businesses to schedule and publish posts across multiple social media channels, track engagement and analyze performance. With the help of these tools, companies can create effective social media strategies that will help them engage with their audience and build brand awareness.

Content Marketing Platforms:

Content marketing is one of the most effective ways to attract and engage with your target audience. Platforms like Contently and Kapost allow businesses to create, distribute, and track the performance of their content. With the help of these tools, businesses can create effective content marketing strategies that will help them establish thought leadership and generate leads.

Marketing Analytics Platforms:

To measure the success of their marketing efforts, B2B companies need access to robust analytics tools. Platforms such as Google Analytics, Mixpanel, and Amplitude allow businesses to track website traffic, user behaviour, and conversion rates and identify improvement areas. With the help of these tools, businesses can create data-driven marketing strategies that will help them optimize their campaigns and drive growth.

In conclusion, the key to successful B2B marketing in 2023 is having the right tools in place to automate, optimize, and measure your efforts. As new software emerges at a fast pace, the businesses that are quick to adopt them will surely stay ahead of the competition. By investing in marketing automation software, SEO tools, social media management tools, content marketing platforms, and marketing analytics platforms, B2B companies can stay competitive and drive growth in the coming years.

Like Benjamin Franklin once said, ” by failing to prepare, you are preparing to fail”.

At Fablesquare, we use the latest technology combined with expert knowledge to take your business to the next level. We have a proven track record of success in driving business growth. Would you like to discuss working together? Reach out to us at https://www.fablesquare.com/contact/

10 Types of Blogs That Will Rank Well on Google

by Dhanya J | Jan 18, 2023 | Blog optimisation

Marketers understand the importance of ranking well on Google. After all, organic traffic can be extremely valuable. But what kind of blog posts will help you achieve this? Here are 10 types of blogs that tend to rank well on search engines.

If you’re a marketer, then you know the importance of ranking well on Google. But what types of blogs will help you achieve this? Here are 10 types of blogs that are sure to please the search engine gods and bring traffic to your site.

1. How-to Blogs
2. News Blogs
3. Listicle Blogs
4. Opinion Blogs
5. Infographics and Other Visual Content
6.Case Study and Use Case Blogs
7. Long-Form, Evergreen Blogs
8. Lists
9. Interviews and Guest Posts
10. In-Depth Reviews

1. How-to Blogs

How-to blogs are incredibly useful marketing tools for businesses. They offer the chance to share step-by-step instructions and walk customers through a journey that can often seem confusing or intimidating. Not only do they provide an uncomplicated guide to solving a customer’s problem, but they also demonstrate a company’s knowledge in their industry and build trust with their customers – especially when customer feedback is included alongside the blog posts. How-to blogs can also be integrated into a marketing strategy to increase brand visibility by being shared on other platforms like social media channels or being featured as guest posts on different websites. Ultimately, how-to blogs have the potential to bring in more leads, convert more customers and bolster profit.

2. News Blogs

For those of us who like to stay informed on current events, news blogs are a great way to get the latest scoop on the topics we care about. Utilizing easy-to-use interfaces and a plethora of different sources and perspectives, news blogs bring us up-to-date breaking news at the click of a button. Whether it be politics, sports, entertainment, technology or any other area that may pique your interest, there is sure to be an eclectic mix of stories for you to explore. With burgeoning online presence and ever increasing popularity amongst readers, news blogs will remain as one of the most dependable places for gathering crucial information worldwide.

3. Listicle Blogs

Listicle blogs have grown in popularity over the years as a convenient way to absorb content quickly. These posts, typically featuring a list of several points related to a particular topic, offer readers a fast-paced and approachable text tailored to their interests. A listicle blog can cover virtually any subject, from the most complex ethical dilemmas facing humanity to the latest gadgets released on the market. But despite their streamlined design, listicling blogs can provide thoroughly researched material that is both educational and enjoyable. Whether you’re interested in gaining knowledge or just killing some time, there’s probably a listicle out there that’s perfect for you.

4. Opinion Blogs

Opinion blogs are a great way to generate conversations around topics relevant to your readers. They give you an opportunity to connect with your audience in an interactive, meaningful way, by giving everyone the chance to share their thoughts and opinions on important topics. Opinion blogs also allow readers to form communities which can inspire different viewpoints on the same topic and help build understanding between those who may have differing initial opinions. Whether writing or reading opinion blogs, they can be an excellent way to connect and engage with people from all walks of life.

5. Infographics and Other Visual Content

Infographics and other visual content, such as imagery and videos, can be incredibly powerful tools to make your message more engaging. They simplify complex data into simpler information which is more easily understandable. Adding visuals also makes a webpage much more aesthetically pleasing and increases the quality of the user experience. Additionally, due to their visually appealing nature, infographics attract more attention from various sources allowing them to reach their target audience further. This alone can increase traffic to the website significantly. For any business looking to create content for their website or social media platforms, leveraging the power of visuals is an effective way of truly standing out.

6. Case Study and Use Case Blogs

Case study blogs can be a great way to introduce potential customers to your product or service. By providing a detailed account of how your product has helped customers, it demonstrates the value that is available and shows potential to others who are considering working with you. Through strong imagery and stories, these are highly effective at captivating an audience and shows evidence of success in an industry. When done right, case studies provide an engaging flow of content that not only resonates with visitors but also boosts retention rates.

Use cases, on the other hand, look at the intentions or goals of a user and explore general ways to best accommodate those needs. Both types of research can provide valuable insight for developing better services and products. With use cases, companies can obtain an understanding of how users interact with something in a general sense, while through case studies they learn how specific users respond. Together, these tools become powerful assets when used as part of a process to prioritize customer experience.

7. Long-Form, Evergreen Blogs

Writing and publishing long-form, evergreen blog posts has become increasingly popular as an online marketing strategy. These blog posts offer the opportunity to share valuable resources, such as comprehensive how-tos and deep dives into topics of interest, with readers in a way that sticks around for the long haul. Being evergreen also makes it easy for potential customers to find important information about your company or service without having to roll the dice on a link going up or down due to content becoming outdated. Evergreen blogging helps ensure that, whatever search engine someone might use, your site can offer up helpful information that answers the pertinent question at hand instantly.

8. Lists

Lists are an easy and effective way of organizing information. They can be used to concisely document tasks that need to be done, items that need to be purchased, or facts that need to be remembered. Furthermore, lists allow for complex ideas to be broken down into easily understandable sections, making them even more useful. Additionally, lists can help us make decisions by prioritizing or deciding between options quickly and efficiently. Lists are a powerful tool for people looking for organizational assistance in their day-to-day lives.

9. Interviews and Guest Posts

Interviews and guest posts have become increasingly popular as a feature of content creation in recent times as a way to engage with audiences on both sides of the engagement. Interviews allow for a platform to provide education, introduce products and services, and establish credibility around expertise, while guest posts are an effective method to collaborate with industry leaders, bloggers and influencers for more meaningful audience engagement. Furthermore, interviews and guest posts can be cleverly used by content creators to generate link bait and internal linking in article form to draw attention to existing content pieces that may otherwise go unnoticed.

9. In-Depth Reviews

When it comes to looking for reliable, unbiased information on products or services, in-depth reviews offer one of the best resources. Often created by experts who have rigorously researched and tested a product over an extended period of time, in-depth reviews provide details related to its quality, features, design, functionality and much more. Such reviews provide readers with an informed opinion rather than simply marketing messages from the manufacturer or retailer. It is also important to consider where the review was published as well as bias from any sources such as sponsorships or endorsements. With so much available online today, in-depth reviews offer a valuable way to help make informed decisions before making a purchase.

If you want to write a blog that engages your audience and drives traffic to your site, consider using one of these 10 types of blog posts. Lists, how-tos, interviews, and reviews are all popular formats that can help you achieve your blogging goals. And don’t forget the power of visual content! Infographics and other visuals can help capture attention and convey information in a way that is both digestible and engaging. By considering your options and trying out different types of content, you can discover what works best for you and your blog.

What makes an appealing Logo

by Dhanya J | Jul 23, 2020 | Branding, Design, Personal Branding

What makes an appealing Logo

Imagine brands like Nike, McDonald’s, Apple, Coca- Cola, Unilever…

When you call to mind the above brands, the first thing that comes to your mind is their Logos, which gives an idea of the importance of a Logo.

A logo is a symbol or a visual representation of your brand that helps to be recognised and remembered by your customers or audience.

There are various types of logos-Monogram logos (or letter-marks), Word-marks (or logotypes), Pictorial marks (or logo symbols), Abstract logo marks, Mascots (Illustrated characters), Emblems.

Importance of Logo

As mentioned in the previous Blog – 5 REASONS WHY YOUR BUSINESS NEEDS A GOOD LOGO, a good logo is essential for a brand, for the following reasons-

To represent a business
To build customer loyalty
In order to establish a brand identity
To facilitate branding
Differentiate your business from the rest

Elaborately, a logo creates the first and a lasting impression of your brand in the eye of the beholder. As the cliched saying goes ‘The first impression is the best impression’ it creates an identity to the business, as an image, in the mind of the audience. It states the purpose of your business- although the logo is only a symbol it has more power to it as it represents your brand and becomes a part of your brand identity. A unique logo helps your brand to differ from that of your competitors and helps the customers recognise your brand and If the customer is able to build familiarity around the brand, it is more likely for them to become a loyal customer.

Constituents of an appealing Logo

A great logo is a combination of creativity, simplicity and significance. It also largely depends on the technical aspects like shape, colour and font.

Most important intention is to create the core message in a logo which is possible only if the above properties go hand in hand.

Importance of colour and shape in logo designing

Colour is a tricky concept in terms of the psychological aspect. Colours have different meanings in different Society. You should make sure to do detailed research before choosing one. For instance, Red can mean love as well as danger, Black- power and death, etc.

Minimal colour on the logo can be a boon! Not more than two colours should be used for a logo as it can be difficult for the viewers to remember or recall.

The logo colours can also be used for your entire branding strategy which can help the customers associate the colour with your brand.

In a logo, each letter form is carefully designed in detail to fit a shape to get the finest of details right.

The use of Golden Ratio is a very popular technique in Logo designing. The Golden Ratio is a number (1.618) also called Phi that helps you create beautiful, perfectly balanced design. Apple, Pepsi and Twitter logos are a few examples of this technique.

Creativity is the Essence

Creativity is the key to designing an appealing Logo. It plays a crucial role in brand recognition. It involves all the above mentioned aspects and more, including Creative elements that can help the logo connect with the brand and its viewers and aim to make it unique and enduring.

Logos with multi-lingual characters to add some regional essence to it –

Example- Logo of ‘Big 10’BMTC busses is also spelt in Kannada, the regional language of Karnataka which is visible in a 45º angle perspective.

Creativity shouldn’t confuse the viewers, instead be simple and appealing to the viewer so that it is pleasing to the eye and easier to remember. It should consist not more than 2 or 3 agreeing colours with minimal design components.

Example of a simple Logo:

Dunzo

The delivery app Dunzo has a Black on green logo, the letter D in black with a lightning symbol in green which means fast and efficient delivery.

An example of a logo that could confuse the viewers:

Yulu

The prior Logo of Yulu came out to be a confusing logo for a lot of viewers. It portrays a cycle with the company’s name and a curve representing the cycle wheels prior to the name which looked like the letter ‘c’. Since a lot of people were not familiar with the startup, the name was easily mistaken.

At present Yulu has adapted to a new logo.

The Fablesquare team have designed a handful of successful creative Logos for their clients among which, a few are mentioned below :

Privera

PRIVERA by Tech Mahindra is a global privacy ecosystem. It protects the individual’s right to privacy, consent and grievance redressal across multiple industries, including health care, financial services, retail and government.

Use of details on the Logo like the shackle, human fingerprint, the shield, stars lining the bottom of the shield, etc work on representing Privera’s objective – Data security.

The colour blue used in the logo creates a sense of security while showing loyalty and professionalism towards the customer.

Khadi Nation

The elements on the Logo are thoughtfully put together to form an essential meaning of the Brand – A clothing line that has enabled thousands of weavers with their sustenance.

The Logo represents a wheel / Charaka of hands spinning thread. There are 24 hands in total, the hands represent the weavers, 24 (strokes) is a tribute to the Indian heritage.

Nexverx

An IoT solutions company with products in the automobile space, the logo was typography with colours used according to the client’s preference. The logo denotes Transmission and Reception by connecting the two‘X’s in Nexverx. The thought behind the logo is fluid communication between the sender and the receiver.

Bug snap

The logo of Bug snap easily gives away the specific purpose of the product – to eliminate Bugs. The letter ‘g’ is designed to look like a bug and the word snap is enclosed in an arrow pointed at the bug indicating that the product kills bugs.

Conclusion

Logos are the face of a brand or an entity, a good logo forms an identity and helps with customer trust and reliability. A logo should be able to stick with the brand for a long time so that people can grow comfortable with it through time and should be able to relate it with the company as soon as they come across it.

Effective Steps to Improve Productivity when you Work from Home (WFH)

by Dhanya J | Mar 27, 2020 | Productivity

Working from home has become relatively common due to the development of technology over the past few years. Many people believe they are far more productive at home while others believe they perform best at the office. Whether you can truly be productive at home depends on how well you plan your workspace and your schedule. When you are at the office, your productivity is largely influenced by external factors such as your co-workers or pre-set break times but when you work from home your productivity lies mainly on you and how you plan out your work and your environment.

Here are some tips you can follow to make your work at home experience more enjoyable and productive:

Set your Workspace or Home Office

Having a room or space assigned only for doing work helps you focus and not get distracted whenever you’re in that specific area. You will be more aware that you are there to do a set of tasks and will be more focused on finishing them.

Sitting on the bed and working might not be a good idea because you will feel tempted to sleep or laze around.

Setting up a specific place with all your requirements for work also allows you to save the time you would otherwise spend in searching for those requirements Keeping the workspace neat and tidy helps, as organized and clean spaces increase productivity.

Imagine you are actually going to the office

Working at home may make you tempted to get an extra few hours of sleep or work in your jammies, this is something you should avoid. Wake up early just as you would on a normal working day, take a bath, freshen up, wear good clothes, have breakfast, switch on your laptop and get to work immediately, delaying to begin your work can cause an overall delay in your timelines.

Make a proper schedule for the day

Remember that you are working and not at home

You might get tempted to do your laundry or wash the dishes or cook a delicious meal for yourself, remember that these tasks consume a lot of time and are things that you usually do in non-work hours. Avoid doing them in between work hours, and stick to your work schedule. Prepare your meals in advance like you usually do for a regular working day.

Take Short Breaks

Being at home provides you with space and comfort that you otherwise might not have at the office.Utilize this while taking short breaks to unwind in-between work, like going to the balcony, taking small walks in the garden, or just dancing for a few minutes. Small breaks in between work improve your brain function and increase your productivity and creativity.But make sure that the short breaks don’t last too long!

Stay Connected

It is easy to feel disconnected from the workflow at the office while working at home after a while. Feeling disconnected from the bigger picture leads to feeling less productive and motivated. Staying connected to your co-workers through calls, messaging tools, and video conferencing tools will allow you to stay up to date with the workflow. IT will also allow you to stay motivated to work as you will be aware that your co-workers are being productive too.

Stay Motivated

In the words of Zig Ziglar, “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily”

It can be a challenging to stay motivated constantly. Trying to sustain your drive to work might feel like pulling yourself out of quicksand. Effective self-motivation is one of the main things that distinguishes high-achieving professionals from everyone else. So how do you keep up your work rhythm and constantly stay motivated?

To a great degree, motivation is completely subjective. Whether it’s a reminder of your goals, or doing tasks that make you happy, or setting rewards for achieving goals, keep a list of things that you know will help you get back on the wagon.

Know when to put a full stop to your day

Like a normal working day, it’s best to set an end time for your working hours at home. This allows you to concentrate on finishing the tasks in hand before the scheduled end time and hence avoid procrastinating and disturbing your non-work hours. Maintaining work-life balance is critical, it is important to draw those lines.

If you don’t set this time then you tend to delay tasks, leading to your work hours eating up your relaxation time. If you are not careful you might end up staying up late to finish a task that you had committed on finishing

While working from home allows you to be your boss and gives you freedom, freedom without routine can lead to procrastination, laziness and being unproductive.

Figure out what works best for you and implement that along with these tips to improve your work at home experience.

You want to

Grammar is a Good Writing Service topic that is more challenging to tackle than grammar.

remember though that good write isn’t necessarily great quality.

Do I really need a Website? – Part 1

by Dhanya J | May 1, 2018 | Branding, Content Marketing, Design, Marketing

website

/wɛbsʌɪt/

noun

a set of related web pages located under a single domain name.

A question which haunts any small businesses is “Do I really need a website?”.

In simple words possible, Yes! You do!

The reason is also extremely simple. In one word, No, two words to be precise.

Digital Footprint

It may sound preposterous. It really isn’t. The whole idea of anything ranging from posting a personal photograph to updating your current location on social media is all about Digital footprint.

Having a website helps a business greatly.

Visibility

It is a beacon where customers can queue in front of your door. It not only provides you with visibility but also sales and a way for you to advertise your expertise. A clean, beautiful website with necessary content surely puts you ahead in the game.

Credibility

Small businesses face problems with credibility. A customer is always aware of this fact and before placing for service or product, he/she will have a look at your website. And what would they think if you had no/mediocre website? You guessed it right. They walk right past you. This has a huge impact on sales.

Engagement and Retention

Customers are always on the lookout for engaging content. Blogs are a way to achieve that. Websites with blogs are always appreciated. Blogging is also a way of increasing traffic to your website and it is one of the most sought-after marketing tools.

According to Hubspot, 53% of marketers use blogging as a top inbound marketing priority. Another statistic to blow your mind away, according to Hostingfacts, There are now 3.74 billion Internet users in the world as of March 2017.

So, in short, your business is available to this huge number. With proper plans and marketing strategy, you can tap into the plethora of prospects.

Why

The question now really is “Why don’t I own a website?”. Think about it, in this time and age, where there is tons of competition, getting ahead is what counts. Smaller things in a business which were not a priority, makes a huge difference now. Companies are finding out ways to entice customers. Websites are one way to create a buzz and remember “First Impression is Key”.

« Older Entries

Best marketing tools for a B2B company in 2023

Marketing Automation Software:

Search Engine Optimization (SEO) Tools:

Social Media Management Tools:

Content Marketing Platforms:

Marketing Analytics Platforms:

10 Types of Blogs That Will Rank Well on Google

1. How-to Blogs

2. News Blogs

3. Listicle Blogs

4. Opinion Blogs

5. Infographics and Other Visual Content

6. Case Study and Use Case Blogs

7. Long-Form, Evergreen Blogs

8. Lists

9. Interviews and Guest Posts

9. In-Depth Reviews

What makes an appealing Logo

What makes an appealing Logo

Importance of Logo

Constituents of an appealing Logo

Importance of colour and shape in logo designing

Creativity is the Essence

Logos with multi-lingual characters to add some regional essence to it –

Dunzo

Yulu

Privera

Khadi Nation

Nexverx

Bug snap

Conclusion

Effective Steps to Improve Productivity when you Work from Home (WFH)

Set your Workspace or Home Office

Imagine you are actually going to the office

Make a proper schedule for the day

Remember that you are working and not at home

Take Short Breaks

Stay Connected

Stay Motivated

Know when to put a full stop to your day

Do I really need a Website? – Part 1

Digital Footprint

Visibility

Credibility

Engagement and Retention

Why

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