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In today’s dynamic business environment, corporate communication has emerged as an integral part of every enterprise and offers ample job opportunities

Think of corporate communication as the voice of an organisation. It speaks internally, to employees, as well as externally, to suppliers, vendors, media, investors and other stakeholders. It speaks when things are going well in the corporation and when there is a crisis. As with all good and effective communication, it must be clear, consistent and controlled. There are many varying aspects of corporate communications, and they can all affect or contribute to an organisation’s reputation. Effective communication matters in today’s global economy as it serves as the conscience of the corporation and determines the organisation’s reputation especially since the need is to communicate across various socio-economic groups, languages and cultures that may be present within an enterprise.

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Source: Times of India – Education Special (NOIDA)

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